APA (7th ed.) Citation

Schramm, W., Lyle, J., & Pool, I. D. (1977). The people look at educational television: A report of 9 representative ETV stations. Greenwood Press.

Chicago Style (17th ed.) Citation

Schramm, Wilbur, Jack Lyle, and Ithiel DeSola Pool. The People Look at Educational Television: A Report of 9 Representative ETV Stations. Westport, Conn: Greenwood Press, 1977.

MLA (9th ed.) Citation

Schramm, Wilbur, et al. The People Look at Educational Television: A Report of 9 Representative ETV Stations. Greenwood Press, 1977.