Marketing plans: how to prepare them, how to use them
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford [u.a.]
Butterworth-Heinemann
1999
|
| Edition: | 4. ed. |
| Series: | The Chartered Institute of Marketing / Butterworth-Heinemann marketing series
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XVIII, 578 S. Ill., graph. Darst. |
| ISBN: | 0750641169 |
Staff View
MARC
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| 650 | 4 | |a Markedsføringsplanlægning | |
| 650 | 4 | |a Marketing audit | |
| 650 | 4 | |a Marketing planning | |
| 650 | 4 | |a Marketing strategy | |
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Record in the Search Index
| _version_ | 1804135910473728000 |
|---|---|
| adam_text | Contents
Preface and acknowledgements vii
How to use this book to achieve the best results xi
Learning features xiii
An important note to the reader from the author xv
1 Understanding the marketing process 1
2 The marketing planning process:
1 The main steps 25
3 The marketing planning process:
2 Removing the myths 67
4 Completing the marketing audit:
1 The customer and market audit 101
5 Completing the marketing audit:
2 The product audit 157
6 Setting marketing objectives and strategies 243
7 The communication plan:
1 The advertising and sales promotion plans 293
8 The communication plan:
2 The sales plan 323
9 The pricing plan 349
10 The distribution plan and customer service plan 379
: 11 Marketing information, forecasting and organizing for
marketing planning 409
12 Implementation issues in marketing planning 475
13 A step by step marketing planning system 511
Index 573
|
| adam_txt |
Contents
Preface and acknowledgements vii
How to use this book to achieve the best results xi
Learning features xiii
An important note to the reader from the author xv
1 Understanding the marketing process 1
2 The marketing planning process:
1 The main steps 25
3 The marketing planning process:
2 Removing the myths 67
4 Completing the marketing audit:
1 The customer and market audit 101
5 Completing the marketing audit:
2 The product audit 157
6 Setting marketing objectives and strategies 243
7 The communication plan:
1 The advertising and sales promotion plans 293
8 The communication plan:
2 The sales plan 323
9 The pricing plan 349
10 The distribution plan and customer service plan 379
: 11 Marketing information, forecasting and organizing for
marketing planning 409
12 Implementation issues in marketing planning 475
13 A step by step marketing planning system 511
Index 573 |
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| bvnumber | BV021947431 |
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| edition | 4. ed. |
| format | Book |
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| id | DE-604.BV021947431 |
| illustrated | Illustrated |
| index_date | 2024-07-02T16:07:25Z |
| indexdate | 2024-07-09T20:48:01Z |
| institution | BVB |
| isbn | 0750641169 |
| language | English |
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| physical | XVIII, 578 S. Ill., graph. Darst. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
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| publisher | Butterworth-Heinemann |
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| series2 | The Chartered Institute of Marketing / Butterworth-Heinemann marketing series |
| spelling | MacDonald, Malcolm H. Verfasser aut Marketing plans how to prepare them, how to use them 4. ed. Oxford [u.a.] Butterworth-Heinemann 1999 XVIII, 578 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Chartered Institute of Marketing / Butterworth-Heinemann marketing series Markedsføringsplanlægning Marketing audit Marketing planning Marketing strategy Afsætningsstrategi Markedsføring Marketingkonzept (DE-588)4120696-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingkonzept (DE-588)4120696-4 s 1\p DE-604 Marketing (DE-588)4037589-4 s 2\p DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015162581&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | MacDonald, Malcolm H. Marketing plans how to prepare them, how to use them Markedsføringsplanlægning Marketing audit Marketing planning Marketing strategy Afsætningsstrategi Markedsføring Marketingkonzept (DE-588)4120696-4 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4120696-4 (DE-588)4037589-4 |
| title | Marketing plans how to prepare them, how to use them |
| title_auth | Marketing plans how to prepare them, how to use them |
| title_exact_search | Marketing plans how to prepare them, how to use them |
| title_exact_search_txtP | Marketing plans how to prepare them, how to use them |
| title_full | Marketing plans how to prepare them, how to use them |
| title_fullStr | Marketing plans how to prepare them, how to use them |
| title_full_unstemmed | Marketing plans how to prepare them, how to use them |
| title_short | Marketing plans |
| title_sort | marketing plans how to prepare them how to use them |
| title_sub | how to prepare them, how to use them |
| topic | Markedsføringsplanlægning Marketing audit Marketing planning Marketing strategy Afsætningsstrategi Markedsføring Marketingkonzept (DE-588)4120696-4 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Markedsføringsplanlægning Marketing audit Marketing planning Marketing strategy Afsætningsstrategi Markedsføring Marketingkonzept Marketing |
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