APA (7th ed.) Citation

MacDonald, M. H. (1999). Marketing plans: How to prepare them, how to use them (4. ed.). Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

MacDonald, Malcolm H. Marketing Plans: How to Prepare Them, How to Use Them. 4. ed. Oxford [u.a.]: Butterworth-Heinemann, 1999.

MLA (9th ed.) Citation

MacDonald, Malcolm H. Marketing Plans: How to Prepare Them, How to Use Them. 4. ed. Butterworth-Heinemann, 1999.