Cases in strategic marketing management: an integrated approach
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Prentice Hall
1998
|
| Subjects: | |
| Item Description: | Literaturangaben |
| Physical Description: | VII, 352 S. Ill., graph. Darst. |
| ISBN: | 0023794240 |
Staff View
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Record in the Search Index
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| language | English |
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| spelling | McDonald, William J. Verfasser aut Cases in strategic marketing management an integrated approach Upper Saddle River, NJ Prentice Hall 1998 VII, 352 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturangaben Marketing Decision making Case studies Marketing Decision making Computer programs Marketing Management Case studies Marketing Management Computer programs Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s 1\p DE-604 Marketingmanagement (DE-588)4168907-0 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | McDonald, William J. Cases in strategic marketing management an integrated approach Marketing Decision making Case studies Marketing Decision making Computer programs Marketing Management Case studies Marketing Management Computer programs Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd |
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| title | Cases in strategic marketing management an integrated approach |
| title_auth | Cases in strategic marketing management an integrated approach |
| title_exact_search | Cases in strategic marketing management an integrated approach |
| title_exact_search_txtP | Cases in strategic marketing management an integrated approach |
| title_full | Cases in strategic marketing management an integrated approach |
| title_fullStr | Cases in strategic marketing management an integrated approach |
| title_full_unstemmed | Cases in strategic marketing management an integrated approach |
| title_short | Cases in strategic marketing management |
| title_sort | cases in strategic marketing management an integrated approach |
| title_sub | an integrated approach |
| topic | Marketing Decision making Case studies Marketing Decision making Computer programs Marketing Management Case studies Marketing Management Computer programs Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing Decision making Case studies Marketing Decision making Computer programs Marketing Management Case studies Marketing Management Computer programs Marketing Marketingmanagement Strategisches Management Fallstudiensammlung |
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