APA (7th ed.) Citation

McDonald, W. J. (1998). Cases in strategic marketing management: An integrated approach. Prentice Hall.

Chicago Style (17th ed.) Citation

McDonald, William J. Cases in Strategic Marketing Management: An Integrated Approach. Upper Saddle River, NJ: Prentice Hall, 1998.

MLA (9th ed.) Citation

McDonald, William J. Cases in Strategic Marketing Management: An Integrated Approach. Prentice Hall, 1998.

Warning: These citations may not always be 100% accurate.