Holdings: Consumer behavior :: THWS Bibkatalog

Consumer behavior:

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Bibliographic Details
Main Authors:	Hoyer, Wayne D. (Author), MacInnis, Deborah J. (Author)
Format:	Book
Language:	English
Published:	Boston [u.a.] Houghton Mifflin 1997
Subjects:	Consumentengedrag Marketing Consumer behavior Verbraucherverhalten Verbraucherforschung Lehrbuch
Physical Description:	XXVIII, 675 S. Ill., graph. Darst., Kt.
ISBN:	0395665922 0395843855

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MARC


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Record in the Search Index

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spelling	Hoyer, Wayne D. Verfasser (DE-588)137908571 aut Consumer behavior Wayne D. Hoyer ; Deborah J. MacInnis Boston [u.a.] Houghton Mifflin 1997 XXVIII, 675 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Consumentengedrag gtt Marketing gtt Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Verbraucherforschung (DE-588)4187567-9 s Verbraucherverhalten (DE-588)4062644-1 s 2\p DE-604 DE-604 MacInnis, Deborah J. Verfasser (DE-588)134232992 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Hoyer, Wayne D. MacInnis, Deborah J. Consumer behavior Consumentengedrag gtt Marketing gtt Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd Verbraucherforschung (DE-588)4187567-9 gnd
subject_GND	(DE-588)4062644-1 (DE-588)4187567-9 (DE-588)4123623-3
title	Consumer behavior
title_auth	Consumer behavior
title_exact_search	Consumer behavior
title_exact_search_txtP	Consumer behavior
title_full	Consumer behavior Wayne D. Hoyer ; Deborah J. MacInnis
title_fullStr	Consumer behavior Wayne D. Hoyer ; Deborah J. MacInnis
title_full_unstemmed	Consumer behavior Wayne D. Hoyer ; Deborah J. MacInnis
title_short	Consumer behavior
title_sort	consumer behavior
topic	Consumentengedrag gtt Marketing gtt Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd Verbraucherforschung (DE-588)4187567-9 gnd
topic_facet	Consumentengedrag Marketing Consumer behavior Verbraucherverhalten Verbraucherforschung Lehrbuch
work_keys_str_mv	AT hoyerwayned consumerbehavior AT macinnisdeborahj consumerbehavior

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