Verfügbarkeit: Political campaign communication

Political campaign communication: principles and practices

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Bibliographische Detailangaben
Hauptverfasser:	Trent, Judith S. (VerfasserIn), Friedenberg, Robert V. (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	New York [u.a.] Praeger 1991
Ausgabe:	2. ed.
Schriftenreihe:	Praeger series in political communication
Schlagworte:	Communication politique Politieke communicatie Propagande électorale Verkiezingscampagnes Communication in politics Political campaigns Kommunikation Politik Rhetorik Politische Sprache Politische Kampagne Wahlkampf Politische Kommunikation Medien USA
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	XX, 320 S.
ISBN:	0275934004

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Datensatz im Suchindex

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adam_text	Political Campaign Communication Principles and Practices Second Edition Judith S Trent and Robert V Friedenberg Praeger Series in Political Communication New York Westport, Connecticut London Contents About the Series by Robert E Denton, Jr xi Series Foreword by Robert E Denton, Jr xv Preface xix PART I PRINCIPLES OF POLITICAL CAMPAIGN COMMUNICATION 1 1 Communication and Political Campaigns: A Prologue 3 Importance of Political Campaigns 3 Changes in the Political Campaign 5 Communication and Political Campaigns 12 Organization and Preview of Chapters 13 2 Communicative Functions of Political Campaigns 17 First Political Stage: Surfacing 17 Second Political Stage: Primaries 26 Third Political Stage: Nominating Conventions 36 Fourth Political Stage: The General Election 45 Conclusions 48 viii CONTENTS 3 Communicative Styles and Strategies of Political Campaigns Preliminary Considerations Styles and Strategies of Campaigns Conclusions Communicative Mass Channels of Political Campaigning Early Studies Contemporary Studies Conclusions Communicative Types and Functions of Televised Political Advertising Historical Development Types and Functions of Political Ads Televised Attack Advertising When the Candidate Is a Woman A Final Question Conclusions PART II PRACTICES OF POLITICAL CAMPAIGN COMMUNICATION 145 6 Public Speaking in Political Campaigns 147 The Decision to Speak 147 The Speech 155 Political Speechwriting 160 Surrogate Speakers 168 Conclusions 171 7 Recurring Forms of Political Campaign Communication 175 Announcement Speeches 176 Acceptance Addresses 183 CONTENTS ix News Conferences 189 Apologias 198 Conclusions 202 8 Debates in Political Campaigns 207 History of Political Debates 210 Deciding Whether to Debate 214 Applying the Conditions Requisite for Political Debates 216 Political Debate Strategies 222 Effects of Political Debates 229 Conclusions 236 9 Interpersonal Communication in Political Campaigns 245 Interpersonal Communication between Candidates and Voters 246 Interpersonal Communication between the Candidate and Prospective Financial Contributors 252 Interpersonal Communication between Voters 257 Conclusions 260 10 Advertising in Political Campaigns 265 Developing a Master Plan for Political • Advertising 268 Basic Considerations in the Selection of Political Advertising Media 271 Campaign Advertising Strategies 285 Media and Other Types of Political Consultants 288 Functions of Political Consultants 291 Conclusions 295 x CONTENTS 11 Political Campaign Communication: An Epilogue 301 Selected Bibliography 309 Index 313
adam_txt	Political Campaign Communication Principles and Practices Second Edition Judith S Trent and Robert V Friedenberg Praeger Series in Political Communication New York Westport, Connecticut London Contents About the Series by Robert E Denton, Jr xi Series Foreword by Robert E Denton, Jr xv Preface xix PART I PRINCIPLES OF POLITICAL CAMPAIGN COMMUNICATION 1 1 Communication and Political Campaigns: A Prologue 3 Importance of Political Campaigns 3 Changes in the Political Campaign 5 Communication and Political Campaigns 12 Organization and Preview of Chapters 13 2 Communicative Functions of Political Campaigns 17 First Political Stage: Surfacing 17 Second Political Stage: Primaries 26 Third Political Stage: Nominating Conventions 36 Fourth Political Stage: The General Election 45 Conclusions 48 viii CONTENTS 3 Communicative Styles and Strategies of Political Campaigns Preliminary Considerations Styles and Strategies of Campaigns Conclusions Communicative Mass Channels of Political Campaigning Early Studies Contemporary Studies Conclusions Communicative Types and Functions of Televised Political Advertising Historical Development Types and Functions of Political Ads Televised Attack Advertising When the Candidate Is a Woman A Final Question Conclusions PART II PRACTICES OF POLITICAL CAMPAIGN COMMUNICATION 145 6 Public Speaking in Political Campaigns 147 The Decision to Speak 147 The Speech 155 Political Speechwriting 160 Surrogate Speakers 168 Conclusions 171 7 Recurring Forms of Political Campaign Communication 175 Announcement Speeches 176 Acceptance Addresses 183 CONTENTS ix News Conferences 189 Apologias 198 Conclusions 202 8 Debates in Political Campaigns 207 History of Political Debates 210 Deciding Whether to Debate 214 Applying the Conditions Requisite for Political Debates 216 Political Debate Strategies 222 Effects of Political Debates 229 Conclusions 236 9 Interpersonal Communication in Political Campaigns 245 Interpersonal Communication between Candidates and Voters 246 Interpersonal Communication between the Candidate and Prospective Financial Contributors 252 Interpersonal Communication between Voters 257 Conclusions 260 10 Advertising in Political Campaigns 265 Developing a Master Plan for Political • Advertising 268 Basic Considerations in the Selection of Political Advertising Media 271 Campaign Advertising Strategies 285 Media and Other Types of Political Consultants 288 Functions of Political Consultants 291 Conclusions 295 x CONTENTS 11 Political Campaign Communication: An Epilogue 301 Selected Bibliography 309 Index 313
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author	Trent, Judith S. Friedenberg, Robert V.
author_facet	Trent, Judith S. Friedenberg, Robert V.
author_role	aut aut
author_sort	Trent, Judith S.
author_variant	j s t js jst r v f rv rvf
building	Verbundindex
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callnumber-first	J - Political Science
callnumber-label	JF1001
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ctrlnum	(OCoLC)23253333 (DE-599)BVBBV021924283
dewey-full	324.7/0973
dewey-hundreds	300 - Social sciences
dewey-ones	324 - The political process
dewey-raw	324.7/0973
dewey-search	324.7/0973
dewey-sort	3324.7 3973
dewey-tens	320 - Political science (Politics and government)
discipline	Politologie
discipline_str_mv	Politologie
edition	2. ed.
format	Book
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spelling	Trent, Judith S. Verfasser aut Political campaign communication principles and practices 2. ed. New York [u.a.] Praeger 1991 XX, 320 S. txt rdacontent n rdamedia nc rdacarrier Praeger series in political communication Communication politique Politieke communicatie gtt Propagande électorale Verkiezingscampagnes gtt Communication in politics Political campaigns Kommunikation (DE-588)4031883-7 gnd rswk-swf Politik (DE-588)4046514-7 gnd rswk-swf Rhetorik (DE-588)4076704-8 gnd rswk-swf Politische Sprache (DE-588)4046559-7 gnd rswk-swf Politische Kampagne (DE-588)4998160-2 gnd rswk-swf Wahlkampf (DE-588)4064292-6 gnd rswk-swf Politische Kommunikation (DE-588)4134262-8 gnd rswk-swf Medien (DE-588)4169187-8 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Politische Sprache (DE-588)4046559-7 s DE-604 Rhetorik (DE-588)4076704-8 s Politische Kommunikation (DE-588)4134262-8 s Medien (DE-588)4169187-8 s USA (DE-588)4078704-7 g Wahlkampf (DE-588)4064292-6 s 1\p DE-604 Politik (DE-588)4046514-7 s Kommunikation (DE-588)4031883-7 s 2\p DE-604 Politische Kampagne (DE-588)4998160-2 s 3\p DE-604 Friedenberg, Robert V. Verfasser aut HEBIS Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015139440&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Trent, Judith S. Friedenberg, Robert V. Political campaign communication principles and practices Communication politique Politieke communicatie gtt Propagande électorale Verkiezingscampagnes gtt Communication in politics Political campaigns Kommunikation (DE-588)4031883-7 gnd Politik (DE-588)4046514-7 gnd Rhetorik (DE-588)4076704-8 gnd Politische Sprache (DE-588)4046559-7 gnd Politische Kampagne (DE-588)4998160-2 gnd Wahlkampf (DE-588)4064292-6 gnd Politische Kommunikation (DE-588)4134262-8 gnd Medien (DE-588)4169187-8 gnd
subject_GND	(DE-588)4031883-7 (DE-588)4046514-7 (DE-588)4076704-8 (DE-588)4046559-7 (DE-588)4998160-2 (DE-588)4064292-6 (DE-588)4134262-8 (DE-588)4169187-8 (DE-588)4078704-7
title	Political campaign communication principles and practices
title_auth	Political campaign communication principles and practices
title_exact_search	Political campaign communication principles and practices
title_exact_search_txtP	Political campaign communication principles and practices
title_full	Political campaign communication principles and practices
title_fullStr	Political campaign communication principles and practices
title_full_unstemmed	Political campaign communication principles and practices
title_short	Political campaign communication
title_sort	political campaign communication principles and practices
title_sub	principles and practices
topic	Communication politique Politieke communicatie gtt Propagande électorale Verkiezingscampagnes gtt Communication in politics Political campaigns Kommunikation (DE-588)4031883-7 gnd Politik (DE-588)4046514-7 gnd Rhetorik (DE-588)4076704-8 gnd Politische Sprache (DE-588)4046559-7 gnd Politische Kampagne (DE-588)4998160-2 gnd Wahlkampf (DE-588)4064292-6 gnd Politische Kommunikation (DE-588)4134262-8 gnd Medien (DE-588)4169187-8 gnd
topic_facet	Communication politique Politieke communicatie Propagande électorale Verkiezingscampagnes Communication in politics Political campaigns Kommunikation Politik Rhetorik Politische Sprache Politische Kampagne Wahlkampf Politische Kommunikation Medien USA
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015139440&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT trentjudiths politicalcampaigncommunicationprinciplesandpractices AT friedenbergrobertv politicalcampaigncommunicationprinciplesandpractices

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