APA (7th ed.) Citation

Lilien, G. L., Kotler, P., & Moorthy, K. S. (1992). Marketing models (1. printing.). Prentice Hall.

Chicago Style (17th ed.) Citation

Lilien, Gary L., Philip Kotler, and K. S. Moorthy. Marketing Models. 1. printing. Englewood Cliffs, NJ: Prentice Hall, 1992.

MLA (9th ed.) Citation

Lilien, Gary L., et al. Marketing Models. 1. printing. Prentice Hall, 1992.