Reality in advertising:
Advertising man distills twenty years of experience in this concise statement of what does, and does not constitute successful advertising.
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Knopf
1961
|
| Edition: | 1. Borzoi ed. |
| Subjects: | |
| Summary: | Advertising man distills twenty years of experience in this concise statement of what does, and does not constitute successful advertising. |
| Physical Description: | X, 153 S. |
Staff View
MARC
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Record in the Search Index
| _version_ | 1804135859610451968 |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
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| dewey-search | 659.1 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| edition | 1. Borzoi ed. |
| format | Book |
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| id | DE-604.BV021910139 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:05:12Z |
| indexdate | 2024-07-09T20:47:12Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015125314 |
| oclc_num | 245522 |
| open_access_boolean | |
| owner | DE-706 DE-1102 DE-83 |
| owner_facet | DE-706 DE-1102 DE-83 |
| physical | X, 153 S. |
| publishDate | 1961 |
| publishDateSearch | 1961 |
| publishDateSort | 1961 |
| publisher | Knopf |
| record_format | marc |
| spelling | Reeves, Rosser Verfasser aut Reality in advertising by Rosser Reeves 1. Borzoi ed. New York Knopf 1961 X, 153 S. txt rdacontent n rdamedia nc rdacarrier Advertising man distills twenty years of experience in this concise statement of what does, and does not constitute successful advertising. Publicité Advertising Werbung (DE-588)4065541-6 gnd rswk-swf Werbemittel (DE-588)4133375-5 gnd rswk-swf Anzeigenwerbung (DE-588)4112549-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Anzeigenwerbung (DE-588)4112549-6 s Werbemittel (DE-588)4133375-5 s |
| spellingShingle | Reeves, Rosser Reality in advertising Publicité Advertising Werbung (DE-588)4065541-6 gnd Werbemittel (DE-588)4133375-5 gnd Anzeigenwerbung (DE-588)4112549-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4133375-5 (DE-588)4112549-6 |
| title | Reality in advertising |
| title_auth | Reality in advertising |
| title_exact_search | Reality in advertising |
| title_exact_search_txtP | Reality in advertising |
| title_full | Reality in advertising by Rosser Reeves |
| title_fullStr | Reality in advertising by Rosser Reeves |
| title_full_unstemmed | Reality in advertising by Rosser Reeves |
| title_short | Reality in advertising |
| title_sort | reality in advertising |
| topic | Publicité Advertising Werbung (DE-588)4065541-6 gnd Werbemittel (DE-588)4133375-5 gnd Anzeigenwerbung (DE-588)4112549-6 gnd |
| topic_facet | Publicité Advertising Werbung Werbemittel Anzeigenwerbung |
| work_keys_str_mv | AT reevesrosser realityinadvertising |