Maximising marketing effectiveness:
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Bradford
MCB Univ. Pr.
1990
|
| Edition: | 9. rev. |
| Subjects: | |
| Item Description: | In: Management decision. Vol. 28, No.2, 1990 |
| Physical Description: | 185 S. |
| ISBN: | 0861764366 |
Staff View
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| id | DE-604.BV021905605 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:04:56Z |
| indexdate | 2024-07-09T20:47:06Z |
| institution | BVB |
| isbn | 0861764366 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015120782 |
| oclc_num | 22240571 |
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| owner | DE-706 |
| owner_facet | DE-706 |
| physical | 185 S. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | MCB Univ. Pr. |
| record_format | marc |
| spelling | Maximising marketing effectiveness by Gordon Wills ... 9. rev. Bradford MCB Univ. Pr. 1990 185 S. txt rdacontent n rdamedia nc rdacarrier In: Management decision. Vol. 28, No.2, 1990 Marketing Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Marktforschung (DE-588)4037630-8 s Verbraucherverhalten (DE-588)4062644-1 s Wills, Gordon Sonstige oth |
| spellingShingle | Maximising marketing effectiveness Marketing Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4037589-4 (DE-588)4037630-8 |
| title | Maximising marketing effectiveness |
| title_auth | Maximising marketing effectiveness |
| title_exact_search | Maximising marketing effectiveness |
| title_exact_search_txtP | Maximising marketing effectiveness |
| title_full | Maximising marketing effectiveness by Gordon Wills ... |
| title_fullStr | Maximising marketing effectiveness by Gordon Wills ... |
| title_full_unstemmed | Maximising marketing effectiveness by Gordon Wills ... |
| title_short | Maximising marketing effectiveness |
| title_sort | maximising marketing effectiveness |
| topic | Marketing Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing Verbraucherverhalten Marktforschung |
| work_keys_str_mv | AT willsgordon maximisingmarketingeffectiveness |