APA (7th ed.) Citation

(1990). Maximising marketing effectiveness (9. rev.). MCB Univ. Pr.

Chicago Style (17th ed.) Citation

Maximising Marketing Effectiveness. 9. rev. Bradford: MCB Univ. Pr, 1990.

MLA (9th ed.) Citation

Maximising Marketing Effectiveness. 9. rev. MCB Univ. Pr, 1990.

Warning: These citations may not always be 100% accurate.