Word-of-mouth marketing:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
Wiley
1991
|
| Edition: | 1. print. |
| Subjects: | |
| Physical Description: | XV, 256 S. |
| ISBN: | 0471524956 |
Staff View
MARC
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Record in the Search Index
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| author | Wilson, Jerry R. |
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| author_sort | Wilson, Jerry R. |
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| bvnumber | BV021901865 |
| callnumber-first | H - Social Science |
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| callnumber-raw | HF5415.5 |
| callnumber-search | HF5415.5 |
| callnumber-sort | HF 45415.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)21760942 (DE-599)BVBBV021901865 |
| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. print. |
| format | Book |
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| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV021901865 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:04:43Z |
| indexdate | 2024-07-09T20:47:01Z |
| institution | BVB |
| isbn | 0471524956 |
| language | English |
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| owner_facet | DE-706 DE-188 |
| physical | XV, 256 S. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Wiley |
| record_format | marc |
| spelling | Wilson, Jerry R. Verfasser aut Word-of-mouth marketing Jerry R. Wilson 1. print. New York [u.a.] Wiley 1991 XV, 256 S. txt rdacontent n rdamedia nc rdacarrier Consumentengedrag gtt Marketing gtt Marketing ram Publicité - Etats Unis ram Publieke opinie gtt Advertising United States Consumer behavior United States Consumer satisfaction United States Customer services United States Public opinion Public opinion United States Interpersonale Kommunikation (DE-588)4129721-0 gnd rswk-swf Mündliche Kommunikation (DE-588)4138539-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf USA Verbraucherverhalten (DE-588)4062644-1 s DE-604 Marketing (DE-588)4037589-4 s Mündliche Kommunikation (DE-588)4138539-1 s 1\p DE-604 Werbung (DE-588)4065541-6 s Interpersonale Kommunikation (DE-588)4129721-0 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Wilson, Jerry R. Word-of-mouth marketing Consumentengedrag gtt Marketing gtt Marketing ram Publicité - Etats Unis ram Publieke opinie gtt Advertising United States Consumer behavior United States Consumer satisfaction United States Customer services United States Public opinion Public opinion United States Interpersonale Kommunikation (DE-588)4129721-0 gnd Mündliche Kommunikation (DE-588)4138539-1 gnd Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4129721-0 (DE-588)4138539-1 (DE-588)4037589-4 (DE-588)4065541-6 (DE-588)4062644-1 |
| title | Word-of-mouth marketing |
| title_auth | Word-of-mouth marketing |
| title_exact_search | Word-of-mouth marketing |
| title_exact_search_txtP | Word-of-mouth marketing |
| title_full | Word-of-mouth marketing Jerry R. Wilson |
| title_fullStr | Word-of-mouth marketing Jerry R. Wilson |
| title_full_unstemmed | Word-of-mouth marketing Jerry R. Wilson |
| title_short | Word-of-mouth marketing |
| title_sort | word of mouth marketing |
| topic | Consumentengedrag gtt Marketing gtt Marketing ram Publicité - Etats Unis ram Publieke opinie gtt Advertising United States Consumer behavior United States Consumer satisfaction United States Customer services United States Public opinion Public opinion United States Interpersonale Kommunikation (DE-588)4129721-0 gnd Mündliche Kommunikation (DE-588)4138539-1 gnd Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Consumentengedrag Marketing Publicité - Etats Unis Publieke opinie Advertising United States Consumer behavior United States Consumer satisfaction United States Customer services United States Public opinion Public opinion United States Interpersonale Kommunikation Mündliche Kommunikation Werbung Verbraucherverhalten USA |
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