APA (7th ed.) Citation

Wilson, J. R. (1991). Word-of-mouth marketing (1. print.). Wiley.

Chicago Style (17th ed.) Citation

Wilson, Jerry R. Word-of-mouth Marketing. 1. print. New York [u.a.]: Wiley, 1991.

MLA (9th ed.) Citation

Wilson, Jerry R. Word-of-mouth Marketing. 1. print. Wiley, 1991.