Effective media planning: a guide to help advertisers and agencies develop plans that work
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Lexington, Mass. [u.a.]
Lexington Books
1989
|
| Edition: | 1. print. |
| Subjects: | |
| Physical Description: | X, 272 S. |
| ISBN: | 0669208086 |
Staff View
MARC
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| 245 | 1 | 0 | |a Effective media planning |b a guide to help advertisers and agencies develop plans that work |
| 250 | |a 1. print. | ||
| 264 | 1 | |a Lexington, Mass. [u.a.] |b Lexington Books |c 1989 | |
| 300 | |a X, 272 S. | ||
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Record in the Search Index
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| callnumber-first | H - Social Science |
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| callnumber-raw | HF5826.5 |
| callnumber-search | HF5826.5 |
| callnumber-sort | HF 45826.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 634 |
| ctrlnum | (OCoLC)19322582 (DE-599)BVBBV021901727 |
| dewey-full | 659.1/11 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/11 |
| dewey-search | 659.1/11 |
| dewey-sort | 3659.1 211 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. print. |
| format | Book |
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| id | DE-604.BV021901727 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:04:42Z |
| indexdate | 2024-07-09T20:47:01Z |
| institution | BVB |
| isbn | 0669208086 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015116908 |
| oclc_num | 19322582 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | X, 272 S. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Lexington Books |
| record_format | marc |
| spelling | Priemer, August B. Verfasser aut Effective media planning a guide to help advertisers and agencies develop plans that work 1. print. Lexington, Mass. [u.a.] Lexington Books 1989 X, 272 S. txt rdacontent n rdamedia nc rdacarrier Plans médias ram Advertising media planning Werbeträger (DE-588)4133377-9 gnd rswk-swf Werbeplanung (DE-588)4130474-3 gnd rswk-swf Medien (DE-588)4169187-8 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbeplanung (DE-588)4130474-3 s DE-604 Werbeträger (DE-588)4133377-9 s Medien (DE-588)4169187-8 s Werbung (DE-588)4065541-6 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Priemer, August B. Effective media planning a guide to help advertisers and agencies develop plans that work Plans médias ram Advertising media planning Werbeträger (DE-588)4133377-9 gnd Werbeplanung (DE-588)4130474-3 gnd Medien (DE-588)4169187-8 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4133377-9 (DE-588)4130474-3 (DE-588)4169187-8 (DE-588)4065541-6 |
| title | Effective media planning a guide to help advertisers and agencies develop plans that work |
| title_auth | Effective media planning a guide to help advertisers and agencies develop plans that work |
| title_exact_search | Effective media planning a guide to help advertisers and agencies develop plans that work |
| title_exact_search_txtP | Effective media planning a guide to help advertisers and agencies develop plans that work |
| title_full | Effective media planning a guide to help advertisers and agencies develop plans that work |
| title_fullStr | Effective media planning a guide to help advertisers and agencies develop plans that work |
| title_full_unstemmed | Effective media planning a guide to help advertisers and agencies develop plans that work |
| title_short | Effective media planning |
| title_sort | effective media planning a guide to help advertisers and agencies develop plans that work |
| title_sub | a guide to help advertisers and agencies develop plans that work |
| topic | Plans médias ram Advertising media planning Werbeträger (DE-588)4133377-9 gnd Werbeplanung (DE-588)4130474-3 gnd Medien (DE-588)4169187-8 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Plans médias Advertising media planning Werbeträger Werbeplanung Medien Werbung |
| work_keys_str_mv | AT priemeraugustb effectivemediaplanningaguidetohelpadvertisersandagenciesdevelopplansthatwork |