APA (7th ed.) Citation

Priemer, A. B. (1989). Effective media planning: A guide to help advertisers and agencies develop plans that work (1. print.). Lexington Books.

Chicago Style (17th ed.) Citation

Priemer, August B. Effective Media Planning: A Guide to Help Advertisers and Agencies Develop Plans That Work. 1. print. Lexington, Mass. [u.a.]: Lexington Books, 1989.

MLA (9th ed.) Citation

Priemer, August B. Effective Media Planning: A Guide to Help Advertisers and Agencies Develop Plans That Work. 1. print. Lexington Books, 1989.