Priemer, A. B. (1989). Effective media planning: A guide to help advertisers and agencies develop plans that work (1. print.). Lexington Books.
Chicago-Zitierstil (17. Ausg.)Priemer, August B. Effective Media Planning: A Guide to Help Advertisers and Agencies Develop Plans That Work. 1. print. Lexington, Mass. [u.a.]: Lexington Books, 1989.
MLA-Zitierstil (9. Ausg.)Priemer, August B. Effective Media Planning: A Guide to Help Advertisers and Agencies Develop Plans That Work. 1. print. Lexington Books, 1989.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.