Consumer behavior in marketing strategy:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ [u.a.]
Prentice Hall
c 1989
|
| Edition: | 2. print. |
| Subjects: | |
| Physical Description: | XIX, 375 S. graph. Darst. |
| ISBN: | 0131696661 |
Staff View
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Record in the Search Index
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| id | DE-604.BV021899426 |
| illustrated | Illustrated |
| index_date | 2024-07-02T16:04:34Z |
| indexdate | 2024-07-09T20:46:58Z |
| institution | BVB |
| isbn | 0131696661 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015114608 |
| oclc_num | 17982921 |
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| owner | DE-706 |
| owner_facet | DE-706 |
| physical | XIX, 375 S. graph. Darst. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Howard, John A. Verfasser aut Consumer behavior in marketing strategy John A. Howard 2. print. Englewood Cliffs, NJ [u.a.] Prentice Hall c 1989 XIX, 375 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Consommateurs - Attitudes ram Consumentengedrag gtt Marketing - Gestion ram Marketing gtt Consumer behavior Marketing Management Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Verbraucherverhalten (DE-588)4062644-1 s Marketing (DE-588)4037589-4 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Howard, John A. Consumer behavior in marketing strategy Consommateurs - Attitudes ram Consumentengedrag gtt Marketing - Gestion ram Marketing gtt Consumer behavior Marketing Management Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4037589-4 (DE-588)4168907-0 |
| title | Consumer behavior in marketing strategy |
| title_auth | Consumer behavior in marketing strategy |
| title_exact_search | Consumer behavior in marketing strategy |
| title_exact_search_txtP | Consumer behavior in marketing strategy |
| title_full | Consumer behavior in marketing strategy John A. Howard |
| title_fullStr | Consumer behavior in marketing strategy John A. Howard |
| title_full_unstemmed | Consumer behavior in marketing strategy John A. Howard |
| title_short | Consumer behavior in marketing strategy |
| title_sort | consumer behavior in marketing strategy |
| topic | Consommateurs - Attitudes ram Consumentengedrag gtt Marketing - Gestion ram Marketing gtt Consumer behavior Marketing Management Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Consommateurs - Attitudes Consumentengedrag Marketing - Gestion Marketing Consumer behavior Marketing Management Verbraucherverhalten Marketingmanagement |
| work_keys_str_mv | AT howardjohna consumerbehaviorinmarketingstrategy |