Cases in strategic marketing:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ
Prentice Hall
1989
|
| Edition: | 1. print. |
| Subjects: | |
| Physical Description: | XXI, 728 S. Ill. |
| ISBN: | 013119108X |
Staff View
MARC
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Record in the Search Index
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| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| index_date | 2024-07-02T16:04:31Z |
| indexdate | 2024-07-09T20:46:57Z |
| institution | BVB |
| isbn | 013119108X |
| language | English |
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| physical | XXI, 728 S. Ill. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Swayne, Linda E. Verfasser aut Cases in strategic marketing Linda E. Swayne ; Peter M. Ginter 1. print. Englewood Cliffs, NJ Prentice Hall 1989 XXI, 728 S. Ill. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marketing Decision making Case studies Marketing Management Case studies Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Fallstudie (DE-588)4124897-1 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s Fallstudie (DE-588)4124897-1 s 1\p DE-604 Ginter, Peter M. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Swayne, Linda E. Ginter, Peter M. Cases in strategic marketing Marketing gtt Marketing Decision making Case studies Marketing Management Case studies Strategisches Management (DE-588)4124261-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Fallstudie (DE-588)4124897-1 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4124897-1 (DE-588)4522595-3 |
| title | Cases in strategic marketing |
| title_auth | Cases in strategic marketing |
| title_exact_search | Cases in strategic marketing |
| title_exact_search_txtP | Cases in strategic marketing |
| title_full | Cases in strategic marketing Linda E. Swayne ; Peter M. Ginter |
| title_fullStr | Cases in strategic marketing Linda E. Swayne ; Peter M. Ginter |
| title_full_unstemmed | Cases in strategic marketing Linda E. Swayne ; Peter M. Ginter |
| title_short | Cases in strategic marketing |
| title_sort | cases in strategic marketing |
| topic | Marketing gtt Marketing Decision making Case studies Marketing Management Case studies Strategisches Management (DE-588)4124261-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Fallstudie (DE-588)4124897-1 gnd |
| topic_facet | Marketing Marketing Decision making Case studies Marketing Management Case studies Strategisches Management Marketingmanagement Fallstudie Fallstudiensammlung |
| work_keys_str_mv | AT swaynelindae casesinstrategicmarketing AT ginterpeterm casesinstrategicmarketing |