Cases in strategic marketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, NJ
Prentice Hall
1989
|
| Ausgabe: | 1. print. |
| Schlagworte: | |
| Beschreibung: | XXI, 728 S. Ill. |
| ISBN: | 013119108X |
Internformat
MARC
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| 100 | 1 | |a Swayne, Linda E. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Cases in strategic marketing |c Linda E. Swayne ; Peter M. Ginter |
| 250 | |a 1. print. | ||
| 264 | 1 | |a Englewood Cliffs, NJ |b Prentice Hall |c 1989 | |
| 300 | |a XXI, 728 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Marketing |x Decision making |v Case studies | |
| 650 | 4 | |a Marketing |x Management |v Case studies | |
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Datensatz im Suchindex
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| author | Swayne, Linda E. Ginter, Peter M. |
| author_facet | Swayne, Linda E. Ginter, Peter M. |
| author_role | aut aut |
| author_sort | Swayne, Linda E. |
| author_variant | l e s le les p m g pm pmg |
| building | Verbundindex |
| bvnumber | BV021898493 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.135 |
| callnumber-search | HF5415.135 |
| callnumber-sort | HF 45415.135 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 690 |
| ctrlnum | (OCoLC)18382359 (DE-599)BVBBV021898493 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. print. |
| format | Book |
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| id | DE-604.BV021898493 |
| illustrated | Illustrated |
| index_date | 2024-07-02T16:04:31Z |
| indexdate | 2024-07-09T20:46:57Z |
| institution | BVB |
| isbn | 013119108X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015113676 |
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| owner_facet | DE-706 |
| physical | XXI, 728 S. Ill. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Swayne, Linda E. Verfasser aut Cases in strategic marketing Linda E. Swayne ; Peter M. Ginter 1. print. Englewood Cliffs, NJ Prentice Hall 1989 XXI, 728 S. Ill. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marketing Decision making Case studies Marketing Management Case studies Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Fallstudie (DE-588)4124897-1 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s Fallstudie (DE-588)4124897-1 s 1\p DE-604 Ginter, Peter M. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Swayne, Linda E. Ginter, Peter M. Cases in strategic marketing Marketing gtt Marketing Decision making Case studies Marketing Management Case studies Strategisches Management (DE-588)4124261-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Fallstudie (DE-588)4124897-1 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4124897-1 (DE-588)4522595-3 |
| title | Cases in strategic marketing |
| title_auth | Cases in strategic marketing |
| title_exact_search | Cases in strategic marketing |
| title_exact_search_txtP | Cases in strategic marketing |
| title_full | Cases in strategic marketing Linda E. Swayne ; Peter M. Ginter |
| title_fullStr | Cases in strategic marketing Linda E. Swayne ; Peter M. Ginter |
| title_full_unstemmed | Cases in strategic marketing Linda E. Swayne ; Peter M. Ginter |
| title_short | Cases in strategic marketing |
| title_sort | cases in strategic marketing |
| topic | Marketing gtt Marketing Decision making Case studies Marketing Management Case studies Strategisches Management (DE-588)4124261-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Fallstudie (DE-588)4124897-1 gnd |
| topic_facet | Marketing Marketing Decision making Case studies Marketing Management Case studies Strategisches Management Marketingmanagement Fallstudie Fallstudiensammlung |
| work_keys_str_mv | AT swaynelindae casesinstrategicmarketing AT ginterpeterm casesinstrategicmarketing |