APA (7th ed.) Citation

Swayne, L. E., & Ginter, P. M. (1989). Cases in strategic marketing (1. print.). Prentice Hall.

Chicago Style (17th ed.) Citation

Swayne, Linda E., and Peter M. Ginter. Cases in Strategic Marketing. 1. print. Englewood Cliffs, NJ: Prentice Hall, 1989.

MLA (9th ed.) Citation

Swayne, Linda E., and Peter M. Ginter. Cases in Strategic Marketing. 1. print. Prentice Hall, 1989.