APA (7th ed.) Citation

Mowen, J. C. (1990). Consumer behavior (2. ed., 1. print.). Macmillan [u.a.].

Chicago Style (17th ed.) Citation

Mowen, John C. Consumer Behavior. 2. ed., 1. print. New York: Macmillan [u.a.], 1990.

MLA (9th ed.) Citation

Mowen, John C. Consumer Behavior. 2. ed., 1. print. Macmillan [u.a.], 1990.