APA (7th ed.) Citation

Wilkie, W. L. (1990). Consumer behavior (2. ed., 1. print.). Wiley.

Chicago Style (17th ed.) Citation

Wilkie, William L. Consumer Behavior. 2. ed., 1. print. New York [u.a.]: Wiley, 1990.

MLA (9th ed.) Citation

Wilkie, William L. Consumer Behavior. 2. ed., 1. print. Wiley, 1990.