Marketing management and strategy: a reader
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Englewood Cliffs, NJ [u.a.]
Prentice-Hall
1980
|
| Edition: | Rev. ed., 1. print. |
| Subjects: | |
| Item Description: | 1. Aufl. u.d.T.: Readings in marketing management |
| Physical Description: | 432 S. |
| ISBN: | 0135581222 |
Staff View
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Rev. ed., 1. print. |
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| index_date | 2024-07-02T16:04:11Z |
| indexdate | 2024-07-09T20:46:48Z |
| institution | BVB |
| isbn | 0135581222 |
| language | English |
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| physical | 432 S. |
| publishDate | 1980 |
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| publisher | Prentice-Hall |
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| spelling | Marketing management and strategy a reader Rev. ed., 1. print. Englewood Cliffs, NJ [u.a.] Prentice-Hall 1980 432 S. txt rdacontent n rdamedia nc rdacarrier 1. Aufl. u.d.T.: Readings in marketing management Marketing Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketingstrategie (DE-588)4120697-6 s DE-604 Marketingmanagement (DE-588)4168907-0 s Kotler, Philip 1931- Sonstige (DE-588)121409600 oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
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| title | Marketing management and strategy a reader |
| title_auth | Marketing management and strategy a reader |
| title_exact_search | Marketing management and strategy a reader |
| title_exact_search_txtP | Marketing management and strategy a reader |
| title_full | Marketing management and strategy a reader |
| title_fullStr | Marketing management and strategy a reader |
| title_full_unstemmed | Marketing management and strategy a reader |
| title_short | Marketing management and strategy |
| title_sort | marketing management and strategy a reader |
| title_sub | a reader |
| topic | Marketing Marketingstrategie (DE-588)4120697-6 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Marketingstrategie Marketingmanagement Aufsatzsammlung |
| work_keys_str_mv | AT kotlerphilip marketingmanagementandstrategyareader |