A managerial introduction to marketing:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1976
|
| Edition: | 3. ed. |
| Subjects: | |
| Physical Description: | XIV, 594 S. |
Staff View
MARC
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| 300 | |a XIV, 594 S. | ||
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| 650 | 4 | |a Gestion d'entreprise | |
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| 650 | 7 | |a Marketing |2 larpcal | |
| 650 | 4 | |a Industrial management | |
| 650 | 4 | |a Marketing research | |
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Record in the Search Index
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| author | Staudt, Thomas A. Taylor, Donald A. Bowersox, Donald J. 1932-2011 |
| author_GND | (DE-588)1011915049 |
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| callnumber-subject | HF - Commerce |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV021890963 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:04:10Z |
| indexdate | 2024-07-09T20:46:48Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015106172 |
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| physical | XIV, 594 S. |
| publishDate | 1976 |
| publishDateSearch | 1976 |
| publishDateSort | 1976 |
| publisher | Prentice-Hall |
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| spelling | Staudt, Thomas A. Verfasser aut A managerial introduction to marketing Thomas A. Staudt ; Donald A. Taylor ; Donald J. Bowersox 3. ed. Englewood Cliffs, N.J. Prentice-Hall 1976 XIV, 594 S. txt rdacontent n rdamedia nc rdacarrier Gestion d'entreprise Marketing - Gestion Marketing - Recherche Marketing larpcal Industrial management Marketing research Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Taylor, Donald A. Verfasser aut Bowersox, Donald J. 1932-2011 Verfasser (DE-588)1011915049 aut |
| spellingShingle | Staudt, Thomas A. Taylor, Donald A. Bowersox, Donald J. 1932-2011 A managerial introduction to marketing Gestion d'entreprise Marketing - Gestion Marketing - Recherche Marketing larpcal Industrial management Marketing research Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 |
| title | A managerial introduction to marketing |
| title_auth | A managerial introduction to marketing |
| title_exact_search | A managerial introduction to marketing |
| title_exact_search_txtP | A managerial introduction to marketing |
| title_full | A managerial introduction to marketing Thomas A. Staudt ; Donald A. Taylor ; Donald J. Bowersox |
| title_fullStr | A managerial introduction to marketing Thomas A. Staudt ; Donald A. Taylor ; Donald J. Bowersox |
| title_full_unstemmed | A managerial introduction to marketing Thomas A. Staudt ; Donald A. Taylor ; Donald J. Bowersox |
| title_short | A managerial introduction to marketing |
| title_sort | a managerial introduction to marketing |
| topic | Gestion d'entreprise Marketing - Gestion Marketing - Recherche Marketing larpcal Industrial management Marketing research Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Gestion d'entreprise Marketing - Gestion Marketing - Recherche Marketing Industrial management Marketing research Marketing Management Marketingmanagement |
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