APA (7th ed.) Citation

Mowen, J. C. (1987). Consumer behavior (2. print.). Macmillan [u.a.].

Chicago Style (17th ed.) Citation

Mowen, John C. Consumer Behavior. 2. print. New York: Macmillan [u.a.], 1987.

MLA (9th ed.) Citation

Mowen, John C. Consumer Behavior. 2. print. Macmillan [u.a.], 1987.