APA (7th ed.) Citation

Loudon, D. L., & DellaBitta, A. J. (1979). Consumer behavior: Concepts and applications (1. print.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Loudon, David L., and Albert J. DellaBitta. Consumer Behavior: Concepts and Applications. 1. print. New York [u.a.]: McGraw-Hill, 1979.

MLA (9th ed.) Citation

Loudon, David L., and Albert J. DellaBitta. Consumer Behavior: Concepts and Applications. 1. print. McGraw-Hill, 1979.