APA-Zitierstil (7. Ausg.)

Assael, H. (1987). Consumer behavior and marketing action (3. ed., 2. print.). PWS-Kent.

Chicago-Zitierstil (17. Ausg.)

Assael, Henry. Consumer Behavior and Marketing Action. 3. ed., 2. print. Boston, Mass: PWS-Kent, 1987.

MLA-Zitierstil (9. Ausg.)

Assael, Henry. Consumer Behavior and Marketing Action. 3. ed., 2. print. PWS-Kent, 1987.