Promotional strategy: managing the marketing communications process
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill.
Irwin
1987
|
| Edition: | 6. ed., 2. print |
| Subjects: | |
| Physical Description: | XVI, 621 S. Ill. |
| ISBN: | 0256036438 |
Staff View
MARC
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Record in the Search Index
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| author | Engel, James F. 1934- Warshaw, Martin R. Kinnear, Thomas C. |
| author_GND | (DE-588)142573574 |
| author_facet | Engel, James F. 1934- Warshaw, Martin R. Kinnear, Thomas C. |
| author_role | aut aut aut |
| author_sort | Engel, James F. 1934- |
| author_variant | j f e jf jfe m r w mr mrw t c k tc tck |
| building | Verbundindex |
| bvnumber | BV021880553 |
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| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)15719183 (DE-599)BVBBV021880553 |
| dewey-full | 658.8/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/2 |
| dewey-search | 658.8/2 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 6. ed., 2. print |
| format | Book |
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| id | DE-604.BV021880553 |
| illustrated | Illustrated |
| index_date | 2024-07-02T16:03:45Z |
| indexdate | 2024-07-09T20:46:35Z |
| institution | BVB |
| isbn | 0256036438 |
| language | English |
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| physical | XVI, 621 S. Ill. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | Irwin |
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| spelling | Engel, James F. 1934- Verfasser (DE-588)142573574 aut Promotional strategy managing the marketing communications process 6. ed., 2. print Homewood, Ill. Irwin 1987 XVI, 621 S. Ill. txt rdacontent n rdamedia nc rdacarrier Marketing Marketing - Gestion Marketing gtt Publicité Advertising Marketing Management Sales-promotion (DE-588)4076968-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Sales-promotion (DE-588)4076968-9 s DE-604 Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s 1\p DE-604 Werbung (DE-588)4065541-6 s 2\p DE-604 Warshaw, Martin R. Verfasser aut Kinnear, Thomas C. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Engel, James F. 1934- Warshaw, Martin R. Kinnear, Thomas C. Promotional strategy managing the marketing communications process Marketing Marketing - Gestion Marketing gtt Publicité Advertising Marketing Management Sales-promotion (DE-588)4076968-9 gnd Marketing (DE-588)4037589-4 gnd Kommunikation (DE-588)4031883-7 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4076968-9 (DE-588)4037589-4 (DE-588)4031883-7 (DE-588)4065541-6 |
| title | Promotional strategy managing the marketing communications process |
| title_auth | Promotional strategy managing the marketing communications process |
| title_exact_search | Promotional strategy managing the marketing communications process |
| title_exact_search_txtP | Promotional strategy managing the marketing communications process |
| title_full | Promotional strategy managing the marketing communications process |
| title_fullStr | Promotional strategy managing the marketing communications process |
| title_full_unstemmed | Promotional strategy managing the marketing communications process |
| title_short | Promotional strategy |
| title_sort | promotional strategy managing the marketing communications process |
| title_sub | managing the marketing communications process |
| topic | Marketing Marketing - Gestion Marketing gtt Publicité Advertising Marketing Management Sales-promotion (DE-588)4076968-9 gnd Marketing (DE-588)4037589-4 gnd Kommunikation (DE-588)4031883-7 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Marketing Marketing - Gestion Publicité Advertising Marketing Management Sales-promotion Kommunikation Werbung |
| work_keys_str_mv | AT engeljamesf promotionalstrategymanagingthemarketingcommunicationsprocess AT warshawmartinr promotionalstrategymanagingthemarketingcommunicationsprocess AT kinnearthomasc promotionalstrategymanagingthemarketingcommunicationsprocess |