Strategies for competitive success:

A guidebook providing detailed descriptions of eight strategies described that most firms can apply to their own competitive situations. Not content with relying on a general theoretical strategy, the authors delineate eight practical approaches based on two sources of competitive advantage: market...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: Pitts, Robert A. (VerfasserIn), Snow, Charles C. 1945- (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: New York [u.a.] Wiley 1986
Ausgabe:2. print.
Schriftenreihe:Wiley series in management
Schlagworte:
Zusammenfassung:A guidebook providing detailed descriptions of eight strategies described that most firms can apply to their own competitive situations. Not content with relying on a general theoretical strategy, the authors delineate eight practical approaches based on two sources of competitive advantage: market share and synergy. And each of the strategies is brought alive with examples of real companies. Executives, managers, and advanced students will find this book incisive and practical.
Beschreibung:XI, 76 S.
ISBN:0471816566