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Bibliographic Details
Main Authors: Aaker, David A. 1938- (Author), Day, George S. 1937- (Author)
Format: Book
Language:English
Published: New York, N.Y. Wiley 1983
Edition:2. ed.
Series:Wiley series in marketing
Subjects:
Physical Description:731 S.
ISBN:0471097403

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection!