APA (7th ed.) Citation

Zikmund, W. G. (1985). Exploring marketing research (2. ed.). Dryden Pr.

Chicago Style (17th ed.) Citation

Zikmund, William G. Exploring Marketing Research. 2. ed. Chicago [u.a.]: Dryden Pr, 1985.

MLA (9th ed.) Citation

Zikmund, William G. Exploring Marketing Research. 2. ed. Dryden Pr, 1985.