APA (7th ed.) Citation

Boone, L. E., & Kurtz, D. L. (1986). Contemporary marketing (5. ed.). Dryden Pr.

Chicago Style (17th ed.) Citation

Boone, Louis E., and David L. Kurtz. Contemporary Marketing. 5. ed. Chicago [u.a.]: Dryden Pr, 1986.

MLA (9th ed.) Citation

Boone, Louis E., and David L. Kurtz. Contemporary Marketing. 5. ed. Dryden Pr, 1986.