APA-Zitierstil (7. Ausg.)

(1984). Applications of consumer behavior: Readings and exercises (1. print.). Prentice-Hall.

Chicago-Zitierstil (17. Ausg.)

Applications of Consumer Behavior: Readings and Exercises. 1. print. Englewood Cliffs, N. J: Prentice-Hall, 1984.

MLA-Zitierstil (9. Ausg.)

Applications of Consumer Behavior: Readings and Exercises. 1. print. Prentice-Hall, 1984.