Transforming your go-to-market strategy: the three disciplines of channel management
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
Harvard Business School Pub.
2006
|
| Subjects: | |
| Online Access: | Table of contents only Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references Erscheint: Juni 2006 |
| Physical Description: | X, 289 p. graph. Darst. |
| ISBN: | 1591397669 |
Staff View
MARC
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| 650 | 4 | |a Distribution (Économie politique) | |
| 650 | 4 | |a Logistique (Organisation) | |
| 650 | 4 | |a Marketing channels |x Management | |
| 650 | 4 | |a Business logistics | |
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Record in the Search Index
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| adam_text | TRANSFORMING YOUR GO-TO-MARKET STRATEGY / RANGAN, V. KASTURI : 2006
TABLE OF CONTENTS / INHALTSVERZEICHNIS THE PROMISE OF CHANNEL
STEWARDSHIP MAPPING AN INDUSTRY: A HELICOPTER VIEW BUILDING & EDITING
THE VALUE CHAIN: A CASE ILLUSTRATION OF THE KEY PRINCIPLES BUILDING &
EDITING THE VALUE CHAIN: A FRAMEWORK FOR GETTING STARTED ALIGNING &
INFLUENCING THE CHANNEL VALUE CHAIN: THE CONCEPT OF POWER ALIGNING &
INFLUENCING THE CHANNEL VALUE CHAIN: FOCUSING ON PERFORMANCE STEWARDSHIP
IN ACTION: SUPPLIER CASE STUDIES STEWARDSHIP IN ACTION: THE
INTERMEDIARYS PERSPECTIVE STEWARDING MULTIPLE CHANNELS THE CHALLENGES
AND OPPORTUNITIES OF THE INTERNET AS A CHANNEL INTEGRATING THE INTERNET
INTO THE MULTI-CHANNEL SOLUTION STRATEGY AND IMPLEMENTATION OF CHANNEL
STEWARDSHIP. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| adam_txt |
TRANSFORMING YOUR GO-TO-MARKET STRATEGY / RANGAN, V. KASTURI : 2006
TABLE OF CONTENTS / INHALTSVERZEICHNIS THE PROMISE OF CHANNEL
STEWARDSHIP MAPPING AN INDUSTRY: A HELICOPTER VIEW BUILDING & EDITING
THE VALUE CHAIN: A CASE ILLUSTRATION OF THE KEY PRINCIPLES BUILDING &
EDITING THE VALUE CHAIN: A FRAMEWORK FOR GETTING STARTED ALIGNING &
INFLUENCING THE CHANNEL VALUE CHAIN: THE CONCEPT OF POWER ALIGNING &
INFLUENCING THE CHANNEL VALUE CHAIN: FOCUSING ON PERFORMANCE STEWARDSHIP
IN ACTION: SUPPLIER CASE STUDIES STEWARDSHIP IN ACTION: THE
INTERMEDIARYS PERSPECTIVE STEWARDING MULTIPLE CHANNELS THE CHALLENGES
AND OPPORTUNITIES OF THE INTERNET AS A CHANNEL INTEGRATING THE INTERNET
INTO THE MULTI-CHANNEL SOLUTION STRATEGY AND IMPLEMENTATION OF CHANNEL
STEWARDSHIP. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. |
| any_adam_object | 1 |
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| author | Rangan, V. Kasturi |
| author_facet | Rangan, V. Kasturi |
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| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.129 |
| callnumber-search | HF5415.129 |
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| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)62161236 (DE-599)BVBBV021831926 |
| dewey-full | 658.8/7 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/7 |
| dewey-search | 658.8/7 |
| dewey-sort | 3658.8 17 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-02T15:57:33Z |
| indexdate | 2024-07-09T20:45:39Z |
| institution | BVB |
| isbn | 1591397669 |
| language | English |
| lccn | 2005030893 |
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| physical | X, 289 p. graph. Darst. |
| publishDate | 2006 |
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| publisher | Harvard Business School Pub. |
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| spelling | Rangan, V. Kasturi Verfasser aut Transforming your go-to-market strategy the three disciplines of channel management V. Kasturi Rangan ; with the research assistance of Marie Bell Boston Harvard Business School Pub. 2006 X, 289 p. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references Erscheint: Juni 2006 Circuits de distribution - Gestion Distribution (Économie politique) Logistique (Organisation) Marketing channels Management Business logistics Physical distribution of goods http://www.loc.gov/catdir/toc/ecip062/2005030893.html Table of contents only LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015043901&sequence=000007&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Rangan, V. Kasturi Transforming your go-to-market strategy the three disciplines of channel management Circuits de distribution - Gestion Distribution (Économie politique) Logistique (Organisation) Marketing channels Management Business logistics Physical distribution of goods |
| title | Transforming your go-to-market strategy the three disciplines of channel management |
| title_auth | Transforming your go-to-market strategy the three disciplines of channel management |
| title_exact_search | Transforming your go-to-market strategy the three disciplines of channel management |
| title_exact_search_txtP | Transforming your go-to-market strategy the three disciplines of channel management |
| title_full | Transforming your go-to-market strategy the three disciplines of channel management V. Kasturi Rangan ; with the research assistance of Marie Bell |
| title_fullStr | Transforming your go-to-market strategy the three disciplines of channel management V. Kasturi Rangan ; with the research assistance of Marie Bell |
| title_full_unstemmed | Transforming your go-to-market strategy the three disciplines of channel management V. Kasturi Rangan ; with the research assistance of Marie Bell |
| title_short | Transforming your go-to-market strategy |
| title_sort | transforming your go to market strategy the three disciplines of channel management |
| title_sub | the three disciplines of channel management |
| topic | Circuits de distribution - Gestion Distribution (Économie politique) Logistique (Organisation) Marketing channels Management Business logistics Physical distribution of goods |
| topic_facet | Circuits de distribution - Gestion Distribution (Économie politique) Logistique (Organisation) Marketing channels Management Business logistics Physical distribution of goods |
| url | http://www.loc.gov/catdir/toc/ecip062/2005030893.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015043901&sequence=000007&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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