The change function: why some technologies take off and others crash and burn
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY [u.a.]
Portfolio
2006
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Klappentext Inhaltsverzeichnis |
| Item Description: | Includes index. |
| Physical Description: | XVIII, 220 S. Ill., graph. Darst. 24 cm |
| ISBN: | 1591841321 |
Staff View
MARC
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Record in the Search Index
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| adam_text | Pip Coburn
the liveliest reports on Wall Street. He quotes
everyone from
to
quirky writing, he consistently delivers sharp
insights into technology trends.
Think about the cool new things that have been
immediately successful: the iPod, the flat screen
TV, and Netflix. Now think about the dismal
failures: the video phone, the Segway, and the
Tablet PC. Billions of dollars ride on this ques¬
tion: Why do some new technologies succeed
and others fail?
After years of studying countless winners and los¬
ers, Pip Coburn has come up with a simple idea
that explains why some technologies become
huge hits, but others never reach more than
a tiny audience. As he explains in The Change
Function: People are only willing to change and
accept new technologies when the pain of their
current situation outweighs the perceived pain of
trying something new. Most potential users are
afraid of new technologies, and they need a really
great reason to change. If you don t give them
that reason, then forget it.
After
a much smarter investor, manager, entrepreneur,
or tech geek. And you ll be able to answer some
profound questions, such as:
•
•
•
than Howard Stern s ego?
•
require a demeaning teach-in from the bellhop?
And, above all,
•
PIP COBURN is the founder of Coburn Ventures,
an advisory services firm. Before starting his own
company, he was a managing director and global
technology strategist in the technology group of
UBS Investment Research, where he oversaw
technology and telecom analysts worldwide. He
lives in Pleasantville, New York.
CONTENTS
Thank You with Pictures
Introduction
one Silicon Valley, We ve Got a Problem
two The Change Function
three Is the Technology Industry Ready for Change?
four Why Technology Fails
five Four More Failures
six A Future Winner: Flat Panel Display TV
seven Three More Future Winners
eight One Future Loser: RFID
nine Three More Future Losers
ten The Change Function in Action
eleven Ten Sets of Questions
twelve What to Do?
Index
|
| adam_txt |
Pip Coburn
the liveliest reports on Wall Street. He quotes
everyone from
to
quirky writing, he consistently delivers sharp
insights into technology trends.
Think about the cool new things that have been
immediately successful: the iPod, the flat screen
TV, and Netflix. Now think about the dismal
failures: the video phone, the Segway, and the
Tablet PC. Billions of dollars ride on this ques¬
tion: Why do some new technologies succeed
and others fail?
After years of studying countless winners and los¬
ers, Pip Coburn has come up with a simple idea
that explains why some technologies become
huge hits, but others never reach more than
a tiny audience. As he explains in The Change
Function: People are only willing to change and
accept new technologies when the pain of their
current situation outweighs the perceived pain of
trying something new. Most potential users are
afraid of new technologies, and they need a really
great reason to change. If you don't give them
that reason, then forget it.
After
a much smarter investor, manager, entrepreneur,
or tech geek. And you'll be able to answer some
profound questions, such as:
•
•
•
than Howard Stern's ego?
•
require a demeaning teach-in from the bellhop?
And, above all,
•
PIP COBURN is the founder of Coburn Ventures,
an advisory services firm. Before starting his own
company, he was a managing director and global
technology strategist in the technology group of
UBS Investment Research, where he oversaw
technology and telecom analysts worldwide. He
lives in Pleasantville, New York.
CONTENTS
Thank You with Pictures
Introduction
one Silicon Valley, We've Got a Problem
two The Change Function
three Is the Technology Industry Ready for Change?
four Why Technology Fails
five Four More Failures
six A Future Winner: Flat Panel Display TV
seven Three More Future Winners
eight One Future Loser: RFID
nine Three More Future Losers
ten The Change Function in Action
eleven Ten Sets of Questions
twelve What to Do?
Index |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
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| dewey-full | 338.4/76 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.4/76 |
| dewey-search | 338.4/76 |
| dewey-sort | 3338.4 276 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| index_date | 2024-07-02T15:53:20Z |
| indexdate | 2024-07-09T20:45:21Z |
| institution | BVB |
| isbn | 1591841321 |
| language | English |
| lccn | 2005056471 |
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| physical | XVIII, 220 S. Ill., graph. Darst. 24 cm |
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| publisher | Portfolio |
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| spelling | Coburn, Pip Verfasser aut The change function why some technologies take off and others crash and burn Pip Coburn 1. publ. New York, NY [u.a.] Portfolio 2006 XVIII, 220 S. Ill., graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes index. Unternehmen Technological innovations Business enterprises Technological innovations High technology industries Erfolgsfaktor (DE-588)4197034-2 gnd rswk-swf Technische Innovation (DE-588)4431027-4 gnd rswk-swf Technische Innovation (DE-588)4431027-4 s Erfolgsfaktor (DE-588)4197034-2 s b DE-604 Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015030759&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Klappentext Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015030759&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Coburn, Pip The change function why some technologies take off and others crash and burn Unternehmen Technological innovations Business enterprises Technological innovations High technology industries Erfolgsfaktor (DE-588)4197034-2 gnd Technische Innovation (DE-588)4431027-4 gnd |
| subject_GND | (DE-588)4197034-2 (DE-588)4431027-4 |
| title | The change function why some technologies take off and others crash and burn |
| title_auth | The change function why some technologies take off and others crash and burn |
| title_exact_search | The change function why some technologies take off and others crash and burn |
| title_exact_search_txtP | The change function why some technologies take off and others crash and burn |
| title_full | The change function why some technologies take off and others crash and burn Pip Coburn |
| title_fullStr | The change function why some technologies take off and others crash and burn Pip Coburn |
| title_full_unstemmed | The change function why some technologies take off and others crash and burn Pip Coburn |
| title_short | The change function |
| title_sort | the change function why some technologies take off and others crash and burn |
| title_sub | why some technologies take off and others crash and burn |
| topic | Unternehmen Technological innovations Business enterprises Technological innovations High technology industries Erfolgsfaktor (DE-588)4197034-2 gnd Technische Innovation (DE-588)4431027-4 gnd |
| topic_facet | Unternehmen Technological innovations Business enterprises Technological innovations High technology industries Erfolgsfaktor Technische Innovation |
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