(2006). Marketing planning guide: [the classic guide to developing a marketing plan, completely updated!] (3. ed.). Best Business Books.
Chicago-Zitierstil (17. Ausg.)Marketing Planning Guide: [the Classic Guide to Developing a Marketing Plan, Completely Updated!]. 3. ed. Binghamton, NY: Best Business Books, 2006.
MLA-Zitierstil (9. Ausg.)Marketing Planning Guide: [the Classic Guide to Developing a Marketing Plan, Completely Updated!]. 3. ed. Best Business Books, 2006.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.