Concise encyclopedia of church and religious organization marketing:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Binghamton, N.Y.
Best Business Books
2006
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xiii, 176 S. graph. Darst. |
| ISBN: | 0789018772 0789018780 9780789018779 9780789018786 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV021808898 | ||
| 003 | DE-604 | ||
| 005 | 20061130 | ||
| 007 | t | ||
| 008 | 061114s2006 xxud||| |||| 00||| eng d | ||
| 010 | |a 2005011427 | ||
| 020 | |a 0789018772 |9 0-7890-1877-2 | ||
| 020 | |a 0789018780 |9 0-7890-1878-0 | ||
| 020 | |a 9780789018779 |9 978-0-7890-1877-9 | ||
| 020 | |a 9780789018786 |9 978-0-7890-1878-6 | ||
| 035 | |a (OCoLC)59881706 | ||
| 035 | |a (DE-599)BVBBV021808898 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-29 | ||
| 050 | 0 | |a BV652.23 | |
| 082 | 0 | |a 206/.5 | |
| 245 | 1 | 0 | |a Concise encyclopedia of church and religious organization marketing |c Robert Stevens ... |
| 264 | 1 | |a Binghamton, N.Y. |b Best Business Books |c 2006 | |
| 300 | |a xiii, 176 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Institutions religieuses - Marketing - Encyclopédies | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Religieuze instellingen |2 gtt | |
| 650 | 4 | |a Église - Marketing - Encyclopédies | |
| 650 | 4 | |a Church marketing |v Encyclopedias | |
| 650 | 4 | |a Religious institutions |x Marketing |v Encyclopedias | |
| 700 | 1 | |a Stevens, Robert |e Sonstige |4 oth | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015021234&sequence=000006&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015021234 | ||
Datensatz im Suchindex
| _version_ | 1804135728606609408 |
|---|---|
| adam_text | CONTENTS
Preface xi
Acknowledgments x
Access 1
Active Listening 2
Adoption Process 4
Advertising Message 5
Atmosphere 6
Attitude Measurement 8
Benefits of Marketing
Brand Equity 2
Budgets 13
Cause Related Marketing 4
Communication Methods 17
Competition 8
Competitive Advantage 21
Constituent Analysis 24
Constituent Behavior 25
Constituent Service 26
Contribution Analysis 29
Contribution/Cost Controls 30
Contribution Sources 32
Controlling Marketing Activities 34
Costs to Target Audience 36
Data Collection 38
Data Collection and Analysis 39
Database or Donorbase Marketing 39
Demographics J?
Descriptive (Quantitative) Research 43
Direct Marketing ^
Environmental Scanning j7
Exchange ^
Exploratory (Qualitative) Research 53
Facility Design il
Family Life Cycle **
Focus Groups
Fund Raising 61
Geodemographics 63
Giving Motivations 65
Grid Analysis 66
Implementation 67
Internal Marketing 69
Location Analysis 73
Market Segmentation 75
Marketing 76
Marketing Communications 78
Marketing Mix 79
Marketing Orientation 81
Marketing Plan 82
Marketing Planning 84
Marketing Research 84
Mass Communication Media 86
Measurement 87
Message Content 87
Ministries Portfolio 89
Mission Based Product Mix • • • • 90
Moments of Truth 91
New Program Development 94
Niche Marketing 97
Objective Areas 99
Objectives 101
Organization and Program Life Cycles 103
Organization Structure 105
Performance Evaluation and Control 106
Personal Contact • • 108
Personal Contact Process Ill
Positioning 113
Primary Data 114
Program Offerings 117
Program/Service Elements 118
Promotion Budget 119
Promotional Mix 120
Publicity 121
Questionnaire 123
Research Design 126
Research Methodology 128
Sampling 129
Scales 130
Secondary Data 133
Survey Research 136
SWOT Analysis 139
Target Audience 141
Appendix A. Marketing and Religion: A Review of the Two
Literatures 143
Bruce Wrenn
Phylis Mansfeld
Appendix B. Writers/Researchers in Church and Religious
Organization Marketing 165
Index 173
|
| adam_txt |
CONTENTS
Preface xi
Acknowledgments x'''
Access 1
Active Listening 2
Adoption Process 4
Advertising Message 5
Atmosphere 6
Attitude Measurement 8
Benefits of Marketing ''
Brand Equity '2
Budgets 13
Cause Related Marketing '4
Communication Methods 17
Competition '8
Competitive Advantage 21
Constituent Analysis 24
Constituent Behavior 25
Constituent Service 26
Contribution Analysis 29
Contribution/Cost Controls 30
Contribution Sources 32
Controlling Marketing Activities 34
Costs to Target Audience 36
Data Collection 38
Data Collection and Analysis 39
Database or Donorbase Marketing 39
Demographics J?
Descriptive (Quantitative) Research 43
Direct Marketing ^
Environmental Scanning j7
Exchange ^
Exploratory (Qualitative) Research 53
Facility Design il
Family Life Cycle **
Focus Groups
Fund Raising 61
Geodemographics 63
Giving Motivations 65
Grid Analysis 66
Implementation 67
Internal Marketing 69
Location Analysis 73
Market Segmentation 75
Marketing 76
Marketing Communications 78
Marketing Mix 79
Marketing Orientation 81
Marketing Plan 82
Marketing Planning 84
Marketing Research 84
Mass Communication Media 86
Measurement 87
Message Content 87
Ministries Portfolio 89
Mission Based Product Mix • • • • 90
Moments of Truth 91
New Program Development 94
Niche Marketing 97
Objective Areas 99
Objectives 101
Organization and Program Life Cycles 103
Organization Structure 105
Performance Evaluation and Control 106
Personal Contact • • 108
Personal Contact Process Ill
Positioning 113
Primary Data 114
Program Offerings 117
Program/Service Elements 118
Promotion Budget 119
Promotional Mix 120
Publicity 121
Questionnaire 123
Research Design 126
Research Methodology 128
Sampling 129
Scales 130
Secondary Data 133
Survey Research 136
SWOT Analysis 139
Target Audience 141
Appendix A. Marketing and Religion: A Review of the Two
Literatures 143
Bruce Wrenn
Phylis Mansfeld
Appendix B. Writers/Researchers in Church and Religious
Organization Marketing 165
Index 173 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| building | Verbundindex |
| bvnumber | BV021808898 |
| callnumber-first | B - Philosophy, Psychology, Religion |
| callnumber-label | BV652 |
| callnumber-raw | BV652.23 |
| callnumber-search | BV652.23 |
| callnumber-sort | BV 3652.23 |
| callnumber-subject | BV - Practical Theology |
| ctrlnum | (OCoLC)59881706 (DE-599)BVBBV021808898 |
| dewey-full | 206/.5 |
| dewey-hundreds | 200 - Religion |
| dewey-ones | 206 - Leaders and organization |
| dewey-raw | 206/.5 |
| dewey-search | 206/.5 |
| dewey-sort | 3206 15 |
| dewey-tens | 200 - Religion |
| discipline | Theologie / Religionswissenschaften |
| discipline_str_mv | Theologie / Religionswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01549nam a2200421zc 4500</leader><controlfield tag="001">BV021808898</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20061130 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">061114s2006 xxud||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2005011427</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0789018772</subfield><subfield code="9">0-7890-1877-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0789018780</subfield><subfield code="9">0-7890-1878-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780789018779</subfield><subfield code="9">978-0-7890-1877-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780789018786</subfield><subfield code="9">978-0-7890-1878-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)59881706</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV021808898</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-29</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">BV652.23</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">206/.5</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Concise encyclopedia of church and religious organization marketing</subfield><subfield code="c">Robert Stevens ...</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Binghamton, N.Y.</subfield><subfield code="b">Best Business Books</subfield><subfield code="c">2006</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xiii, 176 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Institutions religieuses - Marketing - Encyclopédies</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Religieuze instellingen</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Église - Marketing - Encyclopédies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Church marketing</subfield><subfield code="v">Encyclopedias</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Religious institutions</subfield><subfield code="x">Marketing</subfield><subfield code="v">Encyclopedias</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Stevens, Robert</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015021234&sequence=000006&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-015021234</subfield></datafield></record></collection> |
| id | DE-604.BV021808898 |
| illustrated | Illustrated |
| index_date | 2024-07-02T15:50:15Z |
| indexdate | 2024-07-09T20:45:07Z |
| institution | BVB |
| isbn | 0789018772 0789018780 9780789018779 9780789018786 |
| language | English |
| lccn | 2005011427 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015021234 |
| oclc_num | 59881706 |
| open_access_boolean | |
| owner | DE-29 |
| owner_facet | DE-29 |
| physical | xiii, 176 S. graph. Darst. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Best Business Books |
| record_format | marc |
| spelling | Concise encyclopedia of church and religious organization marketing Robert Stevens ... Binghamton, N.Y. Best Business Books 2006 xiii, 176 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Institutions religieuses - Marketing - Encyclopédies Marketing gtt Religieuze instellingen gtt Église - Marketing - Encyclopédies Church marketing Encyclopedias Religious institutions Marketing Encyclopedias Stevens, Robert Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015021234&sequence=000006&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Concise encyclopedia of church and religious organization marketing Institutions religieuses - Marketing - Encyclopédies Marketing gtt Religieuze instellingen gtt Église - Marketing - Encyclopédies Church marketing Encyclopedias Religious institutions Marketing Encyclopedias |
| title | Concise encyclopedia of church and religious organization marketing |
| title_auth | Concise encyclopedia of church and religious organization marketing |
| title_exact_search | Concise encyclopedia of church and religious organization marketing |
| title_exact_search_txtP | Concise encyclopedia of church and religious organization marketing |
| title_full | Concise encyclopedia of church and religious organization marketing Robert Stevens ... |
| title_fullStr | Concise encyclopedia of church and religious organization marketing Robert Stevens ... |
| title_full_unstemmed | Concise encyclopedia of church and religious organization marketing Robert Stevens ... |
| title_short | Concise encyclopedia of church and religious organization marketing |
| title_sort | concise encyclopedia of church and religious organization marketing |
| topic | Institutions religieuses - Marketing - Encyclopédies Marketing gtt Religieuze instellingen gtt Église - Marketing - Encyclopédies Church marketing Encyclopedias Religious institutions Marketing Encyclopedias |
| topic_facet | Institutions religieuses - Marketing - Encyclopédies Marketing Religieuze instellingen Église - Marketing - Encyclopédies Church marketing Encyclopedias Religious institutions Marketing Encyclopedias |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015021234&sequence=000006&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT stevensrobert conciseencyclopediaofchurchandreligiousorganizationmarketing |