APA (7th ed.) Citation

Gupta, S. (2005). Managing customers as investments: The strategic value of customers in the long run (1. print.). Wharton School Publ.

Chicago Style (17th ed.) Citation

Gupta, Sunil. Managing Customers as Investments: The Strategic Value of Customers in the Long Run. 1. print. Upper Saddle River, NJ: Wharton School Publ, 2005.

MLA (9th ed.) Citation

Gupta, Sunil. Managing Customers as Investments: The Strategic Value of Customers in the Long Run. 1. print. Wharton School Publ, 2005.