Strategic Management between company and nonprofit organization: marketing channel evolution
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Göttingen
Cuvillier
2006
|
| Edition: | 1. Aufl. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Literaturverz. S. 167 - 198 |
| Physical Description: | 199 S. graph. Darst. |
| ISBN: | 9783865379818 3865379818 |
Staff View
MARC
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| 245 | 1 | 0 | |a Strategic Management between company and nonprofit organization |b marketing channel evolution |c Jun Oheki |
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| 264 | 1 | |a Göttingen |b Cuvillier |c 2006 | |
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Record in the Search Index
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| adam_text | Contents
The List of Figures 13
Foreword 15
Chapter 1 21
I Introduction: Overview of Marketing Channel
1. Preface: 22
Distribution Keiretsu and Business Strategic Alliance
2. Object of Study 23
3. Explanation of Format 26
Chapter 2 31
I History of Marketing Channel Theory
1. Introduction 32
2. Summary of Existing Marketing Channel Study 32
2.1 Theory of Power and Conflict
2.2 Theory of Channel Negotiation
2.3 Theory of Transaction Cost
2.4 Integration of Existing Marketing Channel Studies
2.5 Theoretical Issues
3. Change of Marketing Channel Strategy Prerequisite 39
3.1 Prerequisite of Marketing Channel Strategy
3.2 Theory and Strategy
4. Environmental Factors: Informatization 42
4.1 Rising of International Electronic Commerce
4.2 Informatization
7
Chapter 3 — 47
Characteristics of International Electronic Commerce:
Strategic Management between Company and Nonprofit Organization
1. Introduction 48
2. International Electronic Commerce 48
2.1 Outline of International Electronic Commerce
2.2 Characteristics of International Electronic Commerce
3. Development of Commercial Distribution: 52
Characteristic of Internet
3.1 Base of Internet
3.2 Relationships of Internet and
Perfect Competitive Market
3.3 Relationship of Internet and Speed
4. External Network 55
4.1 Attribution of External Network
4.2 Factor of External Network
5. Rule of Increasing Returns 60
5.1 Increasing Returns
5.2 Information Goods
6. Rise of Nonprofit Organization and Open Development 65
7. Strategic Management between Company and
j Nonprofit Organization 67
, 7.1 Company to Nonprofit Organization Channel
f. Relationship
** 7.2 Various Types of Channel Relationship between
Company and Nonprofit Organization
8. Summary 72
Chapter 4 — 75
Developing of Business Strategic Alliance
1. Introduction 76
2. Developing of Marketing Channel 76
•« 2.1 Historical Significance of Technology
s| 2.2 Vertical Integration
1| 3. Horizon Type Business Strategic Alliance and
H Vertical Integration Type Business Strategic Alliance 81
8
3.1 Concept of Business Strategic Alliance
3.2 Horizon Type Business Strategic Alliance
4. Vertical Integration Type Business Strategic Alliance 84
4.1 Strategy of Oligopolistic Company
4.2 Rise of Global Marketing and Management
5. Historical Role of Information Technology 88
5.1 Business Strategic Alliance and Information Technology
5.2 Individual Business Strategic Alliance:
Historical Perspective
5.3 Airline Industry and Communication Industry
6. Present Problem of Japanese Marketing Channel 93
6.1 Two Innovations
6.2 Knowledge Dynamic Linkage by
Business Strategic Alliance
6.3 The Clear Strategy Position
Chapter 5 — 99
pf Linkage of Relationship between Companies:
Jj Marketing and Management
m 1. Introduction 100
™ 2. Developing of Company Linkage 100
2.1 Intra company Linkage
2.2 Trans linkage
2.3 Inter linkage between Companies
. 2.4 Meta linkage
• 3. Complex and Varied Channel Relationships 105
3.1 New Knowledge Creation Channel
X| 3.2 Silicon Valley:
jSj£{ Company to Nonprofit Organization Relation
•4j 4. Next Step for Japanese Companies 112
*j 4.1 Structure of Marketing Channel
|| 4.2 Slough of Distribution Keiretsu
/* 4.3 Change of Manufacture to Distributor
H Channel Relationship
H 4.4 Role of Distributor
fi 5. Ground Design of Business Strategic Alliance 119
if 6. Summary 120
9
Chapter 6 121
I Theoretical Perspective to Business Strategic Management Analysis
1. Introduction 122
2. Discussions on Business Strategic Alliance in Japan 123
2.1 Problem of Transition Difficulty
2.2 Theory and Practice
2.3 Power Management Resource and
Changing Marketing Channel
2.4 Collaboration Marketing
2.5 Knowledge Creation
2.6 Summary: Business Strategic Alliance in Japan
3. Discussions on Business Strategic Alliance in the U.S. 129
3.1 learning System Perspective
3.2 Transaction Cost Perspective
3.3 Strategic Collaboration Continuum Perspective
3.4 Summary: Business Strategic Alliance in the U.S.
4. Analytic Perspectives of Business Strategic Alliance 141
5. Difficulty of Transition from Distribution Keiretsu
to Business Strategic Alliance 143
6. Promotion of Innovation and Development of
Strategic Management System 145
6.1 Concept of Marketing Channel Relationship
and Shifting of Paradigm
*p 6.2 Innovations: Strategic Management
,*. 6.3 Partner Selection and Development of
Fundamental Conditions
*¦ 6.4 Promotion Process
7. Strategic Management between Company and
Nonprofit Organization: Management of Innovations 149
vt 8. Establishment of Management to Control Power Game 150
(* 8.1 Channel Power Management
fl 8.2 Changing Components of Power Management
•:, 8.3 Business Strategic Alliance Management:
*V Trust and Opportunism
%/ 9. Instability of Business Strategic Alliance 155
|| 10. Management of Business Strategic Alliance 157
10
Chapter 7 159
Conclusion
It
•t 1. Digest of this Study 160
?§ 2. Significance of this Study 164
ii
The List of Figures I
Figure 1 1 Vertical Marketing System 24
Figure 1 2 Distribution System 25
Figure 1 3 Partner of Business Strategic Alliance 28
Figure 1 4 Explanation of Structure 29
Figure 2 1 Channel Negotiation Model 34
Figure 3 1 New Marketing Channel Strategy 51
Figure 3 2 Information Industry in 1990s 61
Figure 3 3 Open Marketing Channels 65
Figure 3 4 Company to Nonprofit Organization Relationship 68
Figure 3 5 Strategic Management between Company and
Nonprofit Organization 71
Figure 4 1 Webster s Transaction Map 77
Figure 4 2 Distribution Keiretsu and Silicon Valley 79
Figure 4 3 Successful Strategic Alliances 82
Figure 4 4 Product Marketing Strategy 86
Figure 4 5 Transformation of Company Assets 89
Figure 4 6 Competitive Strategy 94
Figure 5 1 Linkage of Relationship between Organizations 104
Figure 5 2 Company and Nonprofit Organization 109
Figure 5 3 Information Loop 115
Figure 5 4 Mission and Ability of Distributor 117
Figure 6 1 Collaboration Marketing 126
Figure 6 2 Knowledge Creation 128
Figure 6 3 Learning System 130
Figure 6 4 Learning and Knowledge 131
Figure 6 5 Concept of Learning Competition 132
Figure 6 6 Framework of Organization Failure 135
Figure 6 7 Philanthropic Stage 136
Figure 6 8 Transactional Stage 137
Figure 6 9 Integrative Stage 138
Figure 6 10 Collaboration Continuum 139
Figure 6 11 Collaboration Continuum: Partnership Characteristics 140
13
|
| adam_txt |
Contents
The List of Figures 13
Foreword 15
Chapter 1 21
I Introduction: Overview of Marketing Channel
1. Preface: 22
Distribution Keiretsu and Business Strategic Alliance
2. Object of Study 23
3. Explanation of Format 26
Chapter 2 31
I History of Marketing Channel Theory
1. Introduction 32
2. Summary of Existing Marketing Channel Study 32
2.1 Theory of Power and Conflict
2.2 Theory of Channel Negotiation
2.3 Theory of Transaction Cost
2.4 Integration of Existing Marketing Channel Studies
2.5 Theoretical Issues
3. Change of Marketing Channel Strategy Prerequisite 39
3.1 Prerequisite of Marketing Channel Strategy
3.2 Theory and Strategy
4. Environmental Factors: Informatization 42
4.1 Rising of International Electronic Commerce
4.2 Informatization
7
Chapter 3 — 47
Characteristics of International Electronic Commerce:
Strategic Management between Company and Nonprofit Organization
1. Introduction 48
2. International Electronic Commerce 48
2.1 Outline of International Electronic Commerce
2.2 Characteristics of International Electronic Commerce
3. Development of Commercial Distribution: 52
Characteristic of Internet
3.1 Base of Internet
3.2 Relationships of Internet and
Perfect Competitive Market
3.3 Relationship of Internet and Speed
4. External Network 55
4.1 Attribution of External Network
4.2 Factor of External Network
5. Rule of Increasing Returns 60
5.1 Increasing Returns
5.2 Information Goods
6. Rise of Nonprofit Organization and Open Development 65
7. Strategic Management between Company and
j Nonprofit Organization 67
", 7.1 Company to Nonprofit Organization Channel
f. Relationship
** 7.2 Various Types of Channel Relationship between
Company and Nonprofit Organization
8. Summary 72
Chapter 4 — 75
\ Developing of Business Strategic Alliance
1. Introduction 76
2. Developing of Marketing Channel 76
•« 2.1 Historical Significance of Technology
s| 2.2 Vertical Integration
1| 3. Horizon Type Business Strategic Alliance and
H Vertical Integration Type Business Strategic Alliance 81
8
3.1 Concept of Business Strategic Alliance
3.2 Horizon Type Business Strategic Alliance
4. Vertical Integration Type Business Strategic Alliance 84
4.1 Strategy of Oligopolistic Company
4.2 Rise of Global Marketing and Management
5. Historical Role of Information Technology 88
5.1 Business Strategic Alliance and Information Technology
5.2 Individual Business Strategic Alliance:
Historical Perspective
5.3 Airline Industry and Communication Industry
6. Present Problem of Japanese Marketing Channel 93
6.1 Two Innovations
6.2 Knowledge Dynamic Linkage by
Business Strategic Alliance
6.3 The Clear Strategy Position
Chapter 5 — 99
pf Linkage of Relationship between Companies:
Jj Marketing and Management
m 1. Introduction 100
™ 2. Developing of Company Linkage 100
2.1 Intra company Linkage
2.2 Trans linkage
2.3 Inter linkage between Companies
\. 2.4 Meta linkage
• 3. Complex and Varied Channel Relationships 105
' 3.1 New Knowledge Creation Channel
X| 3.2 Silicon Valley:
jSj£{ Company to Nonprofit Organization Relation
•4j 4. Next Step for Japanese Companies 112
*j 4.1 Structure of Marketing Channel
|| 4.2 Slough of Distribution Keiretsu
'/* 4.3 Change of Manufacture to Distributor
H Channel Relationship
H 4.4 Role of Distributor
fi 5. Ground Design of Business Strategic Alliance 119
if 6. Summary 120
9
Chapter 6 121
I Theoretical Perspective to Business Strategic Management Analysis
1. Introduction 122
2. Discussions on Business Strategic Alliance in Japan 123
2.1 Problem of Transition Difficulty
2.2 Theory and Practice
2.3 Power Management Resource and
Changing Marketing Channel
2.4 Collaboration Marketing
2.5 Knowledge Creation
2.6 Summary: Business Strategic Alliance in Japan
3. Discussions on Business Strategic Alliance in the U.S. 129
3.1 learning System Perspective
3.2 Transaction Cost Perspective
3.3 Strategic Collaboration Continuum Perspective
3.4 Summary: Business Strategic Alliance in the U.S.
4. Analytic Perspectives of Business Strategic Alliance 141
5. Difficulty of Transition from Distribution Keiretsu
to Business Strategic Alliance 143
6. Promotion of Innovation and Development of
Strategic Management System 145
6.1 Concept of Marketing Channel Relationship
and Shifting of Paradigm
*p 6.2 Innovations: Strategic Management
,*. 6.3 Partner Selection and Development of
' Fundamental Conditions
*¦ 6.4 Promotion Process
7. Strategic Management between Company and
Nonprofit Organization: Management of Innovations 149
vt 8. Establishment of Management to Control Power Game 150
(* 8.1 Channel Power Management
fl 8.2 Changing Components of Power Management
'"•:, 8.3 Business Strategic Alliance Management:
*V Trust and Opportunism
%/ 9. Instability of Business Strategic Alliance 155
|| 10. Management of Business Strategic Alliance 157
10
Chapter 7 159
Conclusion
It
•t 1. Digest of this Study 160
?§ 2. Significance of this Study 164
ii
The List of Figures I
Figure 1 1 Vertical Marketing System 24
Figure 1 2 Distribution System 25
Figure 1 3 Partner of Business Strategic Alliance 28
Figure 1 4 Explanation of Structure 29
Figure 2 1 Channel Negotiation Model 34
Figure 3 1 New Marketing Channel Strategy 51
Figure 3 2 Information Industry in 1990s 61
Figure 3 3 Open Marketing Channels 65
Figure 3 4 Company to Nonprofit Organization Relationship 68
Figure 3 5 Strategic Management between Company and
Nonprofit Organization 71
Figure 4 1 Webster's Transaction Map 77
Figure 4 2 Distribution Keiretsu and Silicon Valley 79
Figure 4 3 Successful Strategic Alliances 82
Figure 4 4 Product Marketing Strategy 86
Figure 4 5 Transformation of Company Assets 89
Figure 4 6 Competitive Strategy 94
Figure 5 1 Linkage of Relationship between Organizations 104
Figure 5 2 Company and Nonprofit Organization 109
Figure 5 3 Information Loop 115
Figure 5 4 Mission and Ability of Distributor 117
Figure 6 1 Collaboration Marketing 126
Figure 6 2 Knowledge Creation 128
Figure 6 3 Learning System 130
Figure 6 4 Learning and Knowledge 131
Figure 6 5 Concept of Learning Competition 132
Figure 6 6 Framework of Organization Failure 135
Figure 6 7 Philanthropic Stage 136
Figure 6 8 Transactional Stage 137
Figure 6 9 Integrative Stage 138
Figure 6 10 Collaboration Continuum 139
Figure 6 11 Collaboration Continuum: Partnership Characteristics 140
13 |
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| id | DE-604.BV021803973 |
| illustrated | Illustrated |
| index_date | 2024-07-02T15:48:46Z |
| indexdate | 2024-07-09T20:45:00Z |
| institution | BVB |
| isbn | 9783865379818 3865379818 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015016404 |
| oclc_num | 180943997 |
| open_access_boolean | |
| owner | DE-N2 |
| owner_facet | DE-N2 |
| physical | 199 S. graph. Darst. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Cuvillier |
| record_format | marc |
| spelling | Ōeki, Jun Verfasser aut Strategic Management between company and nonprofit organization marketing channel evolution Jun Oheki 1. Aufl. Göttingen Cuvillier 2006 199 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 167 - 198 Marketing (DE-588)4037589-4 gnd rswk-swf Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd rswk-swf Vertriebsorganisation (DE-588)4078869-6 gnd rswk-swf Mehrgleisiger Vertrieb (DE-588)4725388-5 s Vertriebsorganisation (DE-588)4078869-6 s Marketing (DE-588)4037589-4 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015016404&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ōeki, Jun Strategic Management between company and nonprofit organization marketing channel evolution Marketing (DE-588)4037589-4 gnd Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Vertriebsorganisation (DE-588)4078869-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4725388-5 (DE-588)4078869-6 |
| title | Strategic Management between company and nonprofit organization marketing channel evolution |
| title_auth | Strategic Management between company and nonprofit organization marketing channel evolution |
| title_exact_search | Strategic Management between company and nonprofit organization marketing channel evolution |
| title_exact_search_txtP | Strategic Management between company and nonprofit organization marketing channel evolution |
| title_full | Strategic Management between company and nonprofit organization marketing channel evolution Jun Oheki |
| title_fullStr | Strategic Management between company and nonprofit organization marketing channel evolution Jun Oheki |
| title_full_unstemmed | Strategic Management between company and nonprofit organization marketing channel evolution Jun Oheki |
| title_short | Strategic Management between company and nonprofit organization |
| title_sort | strategic management between company and nonprofit organization marketing channel evolution |
| title_sub | marketing channel evolution |
| topic | Marketing (DE-588)4037589-4 gnd Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Vertriebsorganisation (DE-588)4078869-6 gnd |
| topic_facet | Marketing Mehrgleisiger Vertrieb Vertriebsorganisation |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015016404&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT oekijun strategicmanagementbetweencompanyandnonprofitorganizationmarketingchannelevolution |