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Marketing genius:

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Bibliographic Details
Main Author:	Fisk, Peter R. (Author)
Format:	Book
Language:	English
Published:	Chichester Capstone 2006
Edition:	Repr.
Subjects:	Marketing > Management Marketing
Online Access:	Table of contents only Inhaltsverzeichnis
Item Description:	Includes index.
Physical Description:	VIII, 490 S. graph. Darst. 18 cm
ISBN:	1841126810

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MARC


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650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
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Record in the Search Index

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adam_text	About the author vii Turn on 1 Play 10 PARTI Ingenuity: The making of a marketing genius 20 Track 1 Complexity 23 Track 2 Expectations 55 Track 3 Genius 85 PART 2 Thinking: The mind of a marketing genius 108 Track 4 Strategy 111 Track 5 Brands 139 Track 6 Customers 169 Track 7 Innovation 197 PART 3 Competing: The touch of a marketing genius 226 Track 8 Propositions 229 Track 9 Experiences 253 Track 10 Connections 279 Track 11 Relationships 305 PART4 Leading: The impact of a marketing genius 328 Track 12 Performance 331 Track 13 Marketers 369 Track 14 Leadership 395 Track 15 Futures 419 PART 5 The genie: Becoming a marketing genius 450 Genius lab 452 Genius catalysts 461 Genius source 469 Recharge 484 Index 485
adam_txt	About the author vii Turn on 1 Play 10 PARTI Ingenuity: The making of a marketing genius 20 Track 1 Complexity 23 Track 2 Expectations 55 Track 3 Genius 85 PART 2 Thinking: The mind of a marketing genius 108 Track 4 Strategy 111 Track 5 Brands 139 Track 6 Customers 169 Track 7 Innovation 197 PART 3 Competing: The touch of a marketing genius 226 Track 8 Propositions 229 Track 9 Experiences 253 Track 10 Connections 279 Track 11 Relationships 305 PART4 Leading: The impact of a marketing genius 328 Track 12 Performance 331 Track 13 Marketers 369 Track 14 Leadership 395 Track 15 Futures 419 PART 5 The genie: Becoming a marketing genius 450 Genius lab 452 Genius catalysts 461 Genius source 469 Recharge 484 Index 485
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author	Fisk, Peter R.
author_facet	Fisk, Peter R.
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author_sort	Fisk, Peter R.
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building	Verbundindex
bvnumber	BV021802574
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.13
callnumber-search	HF5415.13
callnumber-sort	HF 45415.13
callnumber-subject	HF - Commerce
ctrlnum	(OCoLC)60965609 (DE-599)BVBBV021802574
dewey-full	658.802
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.802
dewey-search	658.802
dewey-sort	3658.802
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
discipline_str_mv	Wirtschaftswissenschaften
edition	Repr.
format	Book
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id	DE-604.BV021802574
illustrated	Illustrated
index_date	2024-07-02T15:48:19Z
indexdate	2024-07-09T20:44:58Z
institution	BVB
isbn	1841126810
language	English
lccn	2006296395
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-015015047
oclc_num	60965609
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owner	DE-1051
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physical	VIII, 490 S. graph. Darst. 18 cm
publishDate	2006
publishDateSearch	2006
publishDateSort	2006
publisher	Capstone
record_format	marc
spelling	Fisk, Peter R. Verfasser aut Marketing genius Peter Fisk Repr. Chichester Capstone 2006 VIII, 490 S. graph. Darst. 18 cm txt rdacontent n rdamedia nc rdacarrier Includes index. Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s 1\p DE-604 http://www.loc.gov/catdir/toc/fy0610/2006296395.html Table of contents only HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015015047&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Fisk, Peter R. Marketing genius Marketing Management Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4037589-4
title	Marketing genius
title_auth	Marketing genius
title_exact_search	Marketing genius
title_exact_search_txtP	Marketing genius
title_full	Marketing genius Peter Fisk
title_fullStr	Marketing genius Peter Fisk
title_full_unstemmed	Marketing genius Peter Fisk
title_short	Marketing genius
title_sort	marketing genius
topic	Marketing Management Marketing (DE-588)4037589-4 gnd
topic_facet	Marketing Management Marketing
url	http://www.loc.gov/catdir/toc/fy0610/2006296395.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015015047&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT fiskpeterr marketinggenius

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