The business of media: corporate media and the public interest
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif. [u.a.]
Pine Forge Press
2006
|
| Edition: | 2. ed. |
| Subjects: | |
| Online Access: | Table of contents only Publisher description Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XV, 315 S. graph. Darst. |
| ISBN: | 1412913152 |
Staff View
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| 245 | 1 | 0 | |a The business of media |b corporate media and the public interest |c David Croteau ; William Hoynes |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Thousand Oaks, Calif. [u.a.] |b Pine Forge Press |c 2006 | |
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Record in the Search Index
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| adam_text | Contents
List of Exhibits xi
Preface xiii
Acknowledgments xvii
Introduction: The New Media Industry
and an Old Dilemma 1
21st century Media 2
The Lessons of Failure? 4
Media in a Democratic Society 6
Plan for the Book 9
PART I: PROFITS AND THE PUBLIC INTEREST:
THEORETICAL AND HISTORICAL CONTEXT 13
1. Media, Markets, and the Public Sphere 15
The Market Model 17
The Advantages of Markets 17
Market Structures and Types of Competition 19
The Public Sphere Model 21
The Concept of the Public Sphere 22
The Limits of Markets 23
Why Media Are Different From Other Industries 26
Advertising and the Media 28
Media as Citizen Resources 29
The Unique Legal Status of Media 30
The Tradition of Civic Responsibility 32
The Public Interest 33
Promoting Diversity, Avoiding Homogeneity 34
Substance and Innovation Without Elitism 36
Conflicting Logics 38
2. The Rise and (De)Regulation of the Media Industry 41
The Changing Business of Media and Regulation:
The Case of ABC and Disney 41
The Rise and Assimilation of ABC 43
The Growth of Media 47
The Evolution of Media 50
Newspapers and Press Barons 50
Radio and the Rise of Corporate Media 53
The Television Era 56
Coexisting with Television 57
Beyond the Broadcast Model 63
Setting the Stage for the Contemporary
Media Industry 65
Media Policy and the Public Interest 65
In Whose Interest? 66
Antitrust Law 67
Serving the Public Interest 69
Deregulation and the Market 71
PART II: INDUSTRY STRUCTURE AND
CORPORATE STRATEGY: EXPLAINING
THE RISE OF MEDIA CONGLOMERATES 73
3. The New Media Giants: Changing Industry Structure 75
Making Sense of Mergers 76
Structural Trends in the Media Industry 77
Growth 78
Integration 96
Globalization 102
Concentration of Ownership 107
Interpreting Structural Changes 110
The Market Perspective 111
Questioning the Market: Revisiting
the Public Sphere Approach 113
4. Strategies of the New Media Giants 117
The Case of Titanic 118
Strategies of the New Media Giants 121
Size Matters: Cost and Economies of Scale 121
Synergy: Cross Development and Cross Promotion 124
Branding 127
Segmentation and Specialization 130
Diversification 137
Globalization 138
Joint Ventures 141
Beyond Market Strategies: The Specter of Monopolies 143
The Role of Competition and the
Threat of Monopolies 144
Reducing Risk by Reducing Competition 147
Monopolies in Perspective 150
Conclusion 151
PART III: NEGLECTING THE PUBLIC INTEREST:
MEDIA CONGLOMERATES AND THE PUBLIC SPHERE 153
5. How Business Strategy Shapes Media Content 155
Considering the Public Interest 156
A Note on Elitism 157
Homogenization and Imitation 158
Imitation and Formulas 159
Declining Localism 162
Trivialization and Sensationalism 164
Fluff and Stuff Just Short of Snuff 164
News Lite: Scandal and Entertainment 166
Media Constraint I: Commercial Interests 169
The Disappearing Line Between
Journalism and Commerce 170
Media Constraint II: Censorship and
Conflicts of Interest 177
Self Censorship 178
Corporate Censorship and the Pursuit
of Organizational Interests 180
Conflicts of Interest 184
Advertiser Influence 187
Conclusion 189
6. How the Media Business Influences Society 191
Social Influences 192
Ubiquity of Commercial Media:
All the World s a Sale 192
Promos and Brand Names and Ads, Oh My! 204
Audience Fragmentation 206
A Media Saturated Society: Fish in Water 208
Political Influence 208
Media Corporations and the Political System 208
The Politics of Content: Antidrug and Promilitary 214
The Special Role of News Media 216
Conclusion 221
7. Choosing the Future: Citizens, Policy,
and the Public Interest 223
Regulatory Policy and the Public Interest 225
Media and Public Policy 227
Content Based Regulations 227
Access Oriented Media Policy 235
Ensuring Diversity: The Problem of Money 243
Antitrust and the Media Monopoly 244
Public Policy and Public Broadcasting 246
Journalism as a Profession 249
Citizen Activism and Alternative Media 250
Exercising Choice 254
The Limits of Media, the Importance of Media 258
Appendix: Select Online Resources for Studying the
Media Industry, Media Policy, and Media Education 259
Notes 271
References 281
Index 295
About the Authors 315
List of Exhibits
Exhibit 1.1 Types of Market Structures 19
Exhibit 1.2 Summary of Media Models 39
Exhibit 2.1 Key Moments in ABC s Corporate History 44
Exhibit 2.2 Advertising Revenue, 1950 2003,
in Constant 2004 Dollars 49
Exhibit 3.1 Select Media Mergers and Acquisitions
of $1 Billion (Current) or More (1985 2004) 79
Exhibit 3.2 Simplified List of Viacom Holdings (2004) 86
Exhibit 3.3 Select Ownership Rules Changes in the 1996
Telecommunications Act 93
Exhibit 3.4 The Global Reach of MTV (2004) 104
Exhibit 3.5 Ownership Concentration by Select Media
Industry Segments: CR4 and CR8 Ratios 108
Exhibit 4.1 Hispanic Television Networks
in the United States (2004) 133
Exhibit 4.2 Top Ten Rated Network and Cable
Television Programs, Week of November 29
Through December 5, 2004 135
Exhibit 6.1 Corporate Names of Select Sports Stadiums (2004) 196
Exhibit 6.2 Selected Examples of Video Game Product
Placement ( In Game Advertising ), 2004 203
Exhibit 6.3 Lobbying and Campaign Activity of
Selected Media Related Organizations 210
ix
|
| adam_txt |
Contents
List of Exhibits xi
Preface xiii
Acknowledgments xvii
Introduction: The New Media Industry
and an Old Dilemma 1
21st century Media 2
The Lessons of Failure? 4
Media in a Democratic Society 6
Plan for the Book 9
PART I: PROFITS AND THE PUBLIC INTEREST:
THEORETICAL AND HISTORICAL CONTEXT 13
1. Media, Markets, and the Public Sphere 15
The Market Model 17
The Advantages of Markets 17
Market Structures and Types of Competition 19
The Public Sphere Model 21
The Concept of the Public Sphere 22
The Limits of Markets 23
Why Media Are Different From Other Industries 26
Advertising and the Media 28
Media as Citizen Resources 29
The Unique Legal Status of Media 30
The Tradition of Civic Responsibility 32
The Public Interest 33
Promoting Diversity, Avoiding Homogeneity 34
Substance and Innovation Without Elitism 36
Conflicting Logics 38
2. The Rise and (De)Regulation of the Media Industry 41
The Changing Business of Media and Regulation:
The Case of ABC and Disney 41
The Rise and Assimilation of ABC 43
The Growth of Media 47
The Evolution of Media 50
Newspapers and Press Barons 50
Radio and the Rise of Corporate Media 53
The Television Era 56
Coexisting with Television 57
Beyond the Broadcast Model 63
Setting the Stage for the Contemporary
Media Industry 65
Media Policy and the Public Interest 65
In Whose Interest? 66
Antitrust Law 67
Serving the Public Interest 69
Deregulation and the Market 71
PART II: INDUSTRY STRUCTURE AND
CORPORATE STRATEGY: EXPLAINING
THE RISE OF MEDIA CONGLOMERATES 73
3. The New Media Giants: Changing Industry Structure 75
Making Sense of Mergers 76
Structural Trends in the Media Industry 77
Growth 78
Integration 96
Globalization 102
Concentration of Ownership 107
Interpreting Structural Changes 110
The Market Perspective 111
Questioning the Market: Revisiting
the Public Sphere Approach 113
4. Strategies of the New Media Giants 117
The Case of Titanic 118
Strategies of the New Media Giants 121
Size Matters: Cost and Economies of Scale 121
Synergy: Cross Development and Cross Promotion 124
Branding 127
Segmentation and Specialization 130
Diversification 137
Globalization 138
Joint Ventures 141
Beyond Market Strategies: The Specter of Monopolies 143
The Role of Competition and the
Threat of Monopolies 144
Reducing Risk by Reducing Competition 147
Monopolies in Perspective 150
Conclusion 151
PART III: NEGLECTING THE PUBLIC INTEREST:
MEDIA CONGLOMERATES AND THE PUBLIC SPHERE 153
5. How Business Strategy Shapes Media Content 155
Considering the Public Interest 156
A Note on Elitism 157
Homogenization and Imitation 158
Imitation and Formulas 159
Declining Localism 162
Trivialization and Sensationalism 164
Fluff and Stuff Just Short of Snuff 164
News Lite: Scandal and Entertainment 166
Media Constraint I: Commercial Interests 169
The Disappearing Line Between
Journalism and Commerce 170
Media Constraint II: Censorship and
Conflicts of Interest 177
Self Censorship 178
Corporate Censorship and the Pursuit
of Organizational Interests 180
Conflicts of Interest 184
Advertiser Influence 187
Conclusion 189
6. How the Media Business Influences Society 191
Social Influences 192
Ubiquity of Commercial Media:
All the World's a Sale 192
Promos and Brand Names and Ads, Oh My! 204
Audience Fragmentation 206
A Media Saturated Society: Fish in Water 208
Political Influence 208
Media Corporations and the Political System 208
The Politics of Content: Antidrug and Promilitary 214
The Special Role of News Media 216
Conclusion 221
7. Choosing the Future: Citizens, Policy,
and the Public Interest 223
Regulatory Policy and the Public Interest 225
Media and Public Policy 227
Content Based Regulations 227
Access Oriented Media Policy 235
Ensuring Diversity: The Problem of Money 243
Antitrust and the Media Monopoly 244
Public Policy and Public Broadcasting 246
Journalism as a Profession 249
Citizen Activism and Alternative Media 250
Exercising Choice 254
The Limits of Media, the Importance of Media 258
Appendix: Select Online Resources for Studying the
Media Industry, Media Policy, and Media Education 259
Notes 271
References 281
Index 295
About the Authors 315
List of Exhibits
Exhibit 1.1 Types of Market Structures 19
Exhibit 1.2 Summary of Media Models 39
Exhibit 2.1 Key Moments in ABC's Corporate History 44
Exhibit 2.2 Advertising Revenue, 1950 2003,
in Constant 2004 Dollars 49
Exhibit 3.1 Select Media Mergers and Acquisitions
of \$1 Billion (Current) or More (1985 2004) 79
Exhibit 3.2 Simplified List of Viacom Holdings (2004) 86
Exhibit 3.3 Select Ownership Rules Changes in the 1996
Telecommunications Act 93
Exhibit 3.4 The Global Reach of MTV (2004) 104
Exhibit 3.5 Ownership Concentration by Select Media
Industry Segments: CR4 and CR8 Ratios 108
Exhibit 4.1 Hispanic Television Networks
in the United States (2004) 133
Exhibit 4.2 Top Ten Rated Network and Cable
Television Programs, Week of November 29
Through December 5, 2004 135
Exhibit 6.1 Corporate Names of Select Sports Stadiums (2004) 196
Exhibit 6.2 Selected Examples of Video Game Product
Placement ("In Game Advertising"), 2004 203
Exhibit 6.3 Lobbying and Campaign Activity of
Selected Media Related Organizations 210
ix |
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| publisher | Pine Forge Press |
| record_format | marc |
| spelling | Croteau, David Verfasser aut The business of media corporate media and the public interest David Croteau ; William Hoynes 2. ed. Thousand Oaks, Calif. [u.a.] Pine Forge Press 2006 XV, 315 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Economische aspecten gtt Massamedia gtt Massamediaindustrie gtt Médias - Aspect social - États-Unis Médias - Aspect économique - États-Unis Médias - Politique gouvernementale - États-Unis Massenmedien Medien Wirtschaft Mass media Economic aspects Massenmedien (DE-588)4037877-9 gnd rswk-swf Wirtschaft (DE-588)4066399-1 gnd rswk-swf Sozialpolitik (DE-588)4055879-4 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Massenmedien (DE-588)4037877-9 s Wirtschaft (DE-588)4066399-1 s DE-604 Sozialpolitik (DE-588)4055879-4 s Hoynes, William Sonstige oth http://www.loc.gov/catdir/toc/ecip059/2005006493.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0657/2005006493-d.html Publisher description HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015010517&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Croteau, David The business of media corporate media and the public interest Economische aspecten gtt Massamedia gtt Massamediaindustrie gtt Médias - Aspect social - États-Unis Médias - Aspect économique - États-Unis Médias - Politique gouvernementale - États-Unis Massenmedien Medien Wirtschaft Mass media Economic aspects Massenmedien (DE-588)4037877-9 gnd Wirtschaft (DE-588)4066399-1 gnd Sozialpolitik (DE-588)4055879-4 gnd |
| subject_GND | (DE-588)4037877-9 (DE-588)4066399-1 (DE-588)4055879-4 (DE-588)4078704-7 |
| title | The business of media corporate media and the public interest |
| title_auth | The business of media corporate media and the public interest |
| title_exact_search | The business of media corporate media and the public interest |
| title_exact_search_txtP | The business of media corporate media and the public interest |
| title_full | The business of media corporate media and the public interest David Croteau ; William Hoynes |
| title_fullStr | The business of media corporate media and the public interest David Croteau ; William Hoynes |
| title_full_unstemmed | The business of media corporate media and the public interest David Croteau ; William Hoynes |
| title_short | The business of media |
| title_sort | the business of media corporate media and the public interest |
| title_sub | corporate media and the public interest |
| topic | Economische aspecten gtt Massamedia gtt Massamediaindustrie gtt Médias - Aspect social - États-Unis Médias - Aspect économique - États-Unis Médias - Politique gouvernementale - États-Unis Massenmedien Medien Wirtschaft Mass media Economic aspects Massenmedien (DE-588)4037877-9 gnd Wirtschaft (DE-588)4066399-1 gnd Sozialpolitik (DE-588)4055879-4 gnd |
| topic_facet | Economische aspecten Massamedia Massamediaindustrie Médias - Aspect social - États-Unis Médias - Aspect économique - États-Unis Médias - Politique gouvernementale - États-Unis Massenmedien Medien Wirtschaft Mass media Economic aspects Sozialpolitik USA |
| url | http://www.loc.gov/catdir/toc/ecip059/2005006493.html http://www.loc.gov/catdir/enhancements/fy0657/2005006493-d.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015010517&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT croteaudavid thebusinessofmediacorporatemediaandthepublicinterest AT hoyneswilliam thebusinessofmediacorporatemediaandthepublicinterest |