Lean, rapid, and profitable: new product development:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
[Ancaster, Ontario]
Product Development Inst.
2005
|
| Edition: | 1. print. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XII, 194 S. Ill., graph. Darst. |
| ISBN: | 0973282711 1439224609 |
Staff View
MARC
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| 264 | 1 | |a [Ancaster, Ontario] |b Product Development Inst. |c 2005 | |
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Record in the Search Index
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|---|---|
| adam_text | 1. Understanding the Challenge 1
EflFective Product Innovation The Number One
Management Challenge 1
Why New Products Fail to Yield the Profits They Should 6
Speed is Vital to Success in Product Innovation 11
The Executive s Dilemna : Faster, Better, Cheaper 13
A Roadmap of this Book 16
2. Focus on NPD Productivity 19
The Concept of Productivity in Product Innovation 19
Lean Manufacturing and How It Applies to
Product Innovation 24
Introduction to the Seven Principles of Lean,
Rapid and Profitable NPD 29
Moving Forward 34
3. Gaining Competitive Product Advantage:
Building in the First Three Principles 37
Introduction 37
Customer Focused: Lean, Rapid and Profitable
NPD Principle Number 1 38
Front End Loaded: Lean, Rapid and Profitable
NPD Principle Number 2 49
Spiral Development: Lean, Rapid and Profitable
NPD Principle Number 3 59
Conclusion 67
4. Driving the New Product Project to Market —
Building in the Next Two Principles 69
A Holistic Approach Driven By Effective
Cross Functional Teams: Lean, Rapid and
Profitable NPD Principle Number 4 70
Metrics, Accountability and Continuous Improvement:
Lean, Rapid and Profitable NPD Principle Number 5 81
Conclusion 93
5. Maximizing Productivity in Your Portfolio —
Lean, Rapid and Profitable NPD Principle Number 6 95
Focused and Effective Portfolio Management 95
A Dramatic Downward Trend in Recent Portfolios 97
Portfolio Management: Fundamental to
Improving Productivity 100
Strategic Buckets 103
The Strategic Product Roadmap 112
Tactical Portfolio Management — Project Selection 113
Project Selection and Prioritization Tools 115
Resource Allocation to Specific Projects 122
Using the Gates for Maximum Portfolio Productivity 122
Using the Portfolio Reviews for Maximum
Portfolio Productivity 125
Conclusion 129
6. NexGen Stage Gate® — A Flexible, Adaptive,
Scalable and Efficient Product Innovation System
Principle Number 7 131
If You Don t Like the Results You re Getting 131
Install a World Class Idea to Launch Product
Innovation Process 133
What Stage Gate Is 134
Building in Best Practices Six of the LRP Principles 142
Key Features of the NexGen Stage Gate System 144
Conclusion 162
7. Implementing the Seven Principles 165
A Quick Walk Through the Seven Principles of Lean, Rapid
and Profitable New Product Development 165
Moving Forward 170
Do Move Forward 172
Appendix
How Toyota Uses Their Seven Principles of Lean NPD 173
Endnotes 177
Index 189
EXHIBIT
1.1 Levers to Increase Profitability and Growth 4
1.2 How Businesses Perform in NPD 5
1.3 Impact of Speed on Success Rates and Profitability 12
2.1 Productivity in New Product Development Defined 21
2.2 NPD Productivity — New Product Sales to
R D Spending 22
2.3 NPD Productivity — Best, Worst and
Average Companies 23
2.4 Measuring NPD Projects With the Productivity
Index 25
2.5 Concepts in Lean Manufacturing Can Help 26
2.6 The Components of NPD Productivity 27
2.7 The Seven Principles of Lean Rapid and Profitable
New Product Development 35
3.1 High Productivity Businesses Practice the First
Principle — A Customer Focused Product Innovation Effort . .39
3.2 Gaining Competitive Advantage Through Product Superiority .41
3.3 Customer Focused Means Voice of Customer and
Market Inputs 44
3.4 Vital Market Information Before Development
Begins 48
3.5 Front End Loading Projects — Highly Productive Businesses
Practice the Second Principle 49
3.6 Front End Loaded — LRP NPD Principle Number 2 50
3.7 Front End Homework is Essential 52
ix
x I Lean, Rapid and Profitable
3.8 Product Definition — Key to NPD Productivity 55
3.9 The Integrated Product Definition 56
3.10 Use Stable and Reliable Information Only For Key Decisions .58
3.11 Spiral Development — Highly Productive
Businesses Practice the Third Principle 60
3.12 The Rigid Linear Product Innovation Process
Does Not Work 60
3.13 Spiral Development — A Series of Build Test
Feedback and Revise Iterations, Loops or Spirals 63
3.14 Summary —The Seven Principles of LRP NPD 68
4.1 Highly Productive Businesses Practice The 4th
Principle — A Holistic Approach Driven by Effective
Cross Functional Teams 72
4.2 Impact of Factors on Project Time and Profit 72
4.3 Organize Project Teams for Maximum Productivity 76
4.4 More Characteristics of Effective Product
Innovation Teams 79
4.5 Highly Productive Businesses Practice the
5th Principle — Metrics, Accountability and Continuous
Improvement 83
4.6 Best Performers Keep Score in Three Areas 84
4.7 Metrics Used to Gauge Individual Project
Performance 85
4.8 Metrics Used to Gauge Overall Performance of
Business s Total Product Innovation Efforts 85
4.9 Build in Post Launch Reviews 91
4.10 The Worst Executed Activities in Product
Innovation Projects 93
4.11 Summary — The Seven Principles of LRP NPD 94
Gaining Competitive Product Advantage | xi
5.1 Focused and Effective Portfolio Management —
Highly Productive Businesses Practice the 6th Principle . . . .97
5.2 Breakdown of the Portfolio by Project Types —
Then and Now 99
5.3 Some More Provocative Portfolio Facts 100
5.4 Strategic and Tactical Portfolio Management —
Both Are Used to Increase Portfolio Productivity 104
5.5 Use Strategic Buckets to Obtain the Right Balance
ofProjects 105
5.6 Using Strategic Buckets 105
5.7 Best Performing Businesses Develop a Product
Innovation Technology Strategy 107
5.8 Use Other Dimensions to Split Resources 107
5.9 Inputs to the Strategic Buckets Decision 109
5.10 Determine Your Productivity By Project Types 110
5.11 Productivity By Business Areas 110
5.12 The Strategic Product Roadmap Lays Out the
Major Development Initiatives 113
5.13 The Development Funnel Leading to a Tunnel 115
5.14 Ranking Product Innovation Projects Using NPV 117
5.15 The Productivity Index Defined 118
5.16 Use the Productivity Index to Rank Your Projects 118
5.17 Determination of Expected Commercial Value
of Project 121
5.18 Best In Class Scoring Model for Product Innovation
Projects — Gate 3 121
5.19 Gates Are a Two Part Decision 124
5.20 At Gates, Look at Impact On the Portfolio 124
5.21 Check Balance and Buckets — Actual Versus
Targeted Resource Allocation 126
5.22 At Portfolio Reviews, Use Many of the Same
Charts to Check for Prioritization, Balance and Alignment . .126
5.23 Look for the Right Prioritization of Active Projects 128
xii | Lean, Rapid and Profitable
5.24 Check for Balance and Risk Profile — Risk Reward
Bubble Diagram 128
6.1 Highly Productive Businesses Practice the 7th
Principle — A Flexible, Adaptable, Scalable and Efficient
Product Innovation Process 134
6.2 The Structure and Content of Stage Gate 136
6.3 Stages in the Stage Gate System 137
6.4 HowStagesWork 138
6.5 An Overview of NexGen Stage Gate 140
6.6 Gates in the Stage Gate Framework 141
6.7 HowGatesWork 141
6.8 First Six LRP Principles Built Into NexGen
Stage Gate 144
6.9 NexGen Stage Gate Is Scalable 148
6.10 Stage Gate for Three Different Types of New
Product Projects 149
6.11 Other Types of Development Projects That
Use Stage Gate 151
6.12 Value Stream Map for the Stage Gate Process 161
6.13 The Seven Principles of Lean, Rapid and
Profitable NPD 164
|
| adam_txt |
1. Understanding the Challenge 1
EflFective Product Innovation The Number One
Management Challenge 1
Why New Products Fail to Yield the Profits They Should 6
Speed is Vital to Success in Product Innovation 11
The Executive's Dilemna : Faster, Better, Cheaper 13
A Roadmap of this Book 16
2. Focus on NPD Productivity 19
The Concept of Productivity in Product Innovation 19
Lean Manufacturing and How It Applies to
Product Innovation 24
Introduction to the Seven Principles of Lean,
Rapid and Profitable NPD 29
Moving Forward 34
3. Gaining Competitive Product Advantage:
Building in the First Three Principles 37
Introduction 37
Customer Focused: Lean, Rapid and Profitable
NPD Principle Number 1 38
Front End Loaded: Lean, Rapid and Profitable
NPD Principle Number 2 49
Spiral Development: Lean, Rapid and Profitable
NPD Principle Number 3 59
Conclusion 67
4. Driving the New Product Project to Market —
Building in the Next Two Principles 69
A Holistic Approach Driven By Effective
Cross Functional Teams: Lean, Rapid and
Profitable NPD Principle Number 4 70
Metrics, Accountability and Continuous Improvement:
Lean, Rapid and Profitable NPD Principle Number 5 81
Conclusion 93
5. Maximizing Productivity in Your Portfolio —
Lean, Rapid and Profitable NPD Principle Number 6 95
Focused and Effective Portfolio Management 95
A Dramatic Downward Trend in Recent Portfolios 97
Portfolio Management: Fundamental to
Improving Productivity 100
Strategic Buckets 103
The Strategic Product Roadmap 112
Tactical Portfolio Management — Project Selection 113
Project Selection and Prioritization Tools 115
Resource Allocation to Specific Projects 122
Using the Gates for Maximum Portfolio Productivity 122
Using the Portfolio Reviews for Maximum
Portfolio Productivity 125
Conclusion 129
6. NexGen Stage Gate® — A Flexible, Adaptive,
Scalable and Efficient Product Innovation System
Principle Number 7 131
If You Don't Like the Results You're Getting 131
Install a World Class Idea to Launch Product
Innovation Process 133
What Stage Gate Is 134
Building in Best Practices Six of the LRP Principles 142
Key Features of the NexGen Stage Gate System 144
Conclusion 162
7. Implementing the Seven Principles 165
A Quick Walk Through the Seven Principles of Lean, Rapid
and Profitable New Product Development 165
Moving Forward 170
Do Move Forward 172
Appendix
How Toyota Uses Their Seven Principles of Lean NPD 173
Endnotes 177
Index 189
EXHIBIT
1.1 Levers to Increase Profitability and Growth 4
1.2 How Businesses Perform in NPD 5
1.3 Impact of Speed on Success Rates and Profitability 12
2.1 Productivity in New Product Development Defined 21
2.2 NPD Productivity — New Product Sales to
R D Spending 22
2.3 NPD Productivity — Best, Worst and
Average Companies 23
2.4 Measuring NPD Projects With the Productivity
Index 25
2.5 Concepts in Lean Manufacturing Can Help 26
2.6 The Components of NPD Productivity 27
2.7 The Seven Principles of Lean Rapid and Profitable
New Product Development 35
3.1 High Productivity Businesses Practice the First
Principle — A Customer Focused Product Innovation Effort . .39
3.2 Gaining Competitive Advantage Through Product Superiority .41
3.3 Customer Focused Means Voice of Customer and
Market Inputs 44
3.4 Vital Market Information Before Development
Begins 48
3.5 Front End Loading Projects — Highly Productive Businesses
Practice the Second Principle 49
3.6 Front End Loaded — LRP NPD Principle Number 2 50
3.7 Front End Homework is Essential 52
ix
x I Lean, Rapid and Profitable
3.8 Product Definition — Key to NPD Productivity 55
3.9 The Integrated Product Definition 56
3.10 Use Stable and Reliable Information Only For Key Decisions .58
3.11 Spiral Development — Highly Productive
Businesses Practice the Third Principle 60
3.12 The Rigid Linear Product Innovation Process
Does Not Work 60
3.13 Spiral Development — A Series of "Build Test
Feedback and Revise" Iterations, Loops or Spirals 63
3.14 Summary —The Seven Principles of LRP NPD 68
4.1 Highly Productive Businesses Practice The 4th
Principle — A Holistic Approach Driven by Effective
Cross Functional Teams 72
4.2 Impact of Factors on Project Time and Profit 72
4.3 Organize Project Teams for Maximum Productivity 76
4.4 More Characteristics of Effective Product
Innovation Teams 79
4.5 Highly Productive Businesses Practice the
5th Principle — Metrics, Accountability and Continuous
Improvement 83
4.6 Best Performers Keep Score in Three Areas 84
4.7 Metrics Used to Gauge Individual Project
Performance 85
4.8 Metrics Used to Gauge Overall Performance of
Business s Total Product Innovation Efforts 85
4.9 Build in Post Launch Reviews 91
4.10 The Worst Executed Activities in Product
Innovation Projects 93
4.11 Summary — The Seven Principles of LRP NPD 94
Gaining Competitive Product Advantage | xi
5.1 Focused and Effective Portfolio Management —
Highly Productive Businesses Practice the 6th Principle . . . .97
5.2 Breakdown of the Portfolio by Project Types —
Then and Now 99
5.3 Some More Provocative Portfolio Facts 100
5.4 Strategic and Tactical Portfolio Management —
Both Are Used to Increase Portfolio Productivity 104
5.5 Use Strategic Buckets to Obtain the Right Balance
ofProjects 105
5.6 Using Strategic Buckets 105
5.7 Best Performing Businesses Develop a Product
Innovation Technology Strategy 107
5.8 Use Other Dimensions to Split Resources 107
5.9 Inputs to the Strategic Buckets Decision 109
5.10 Determine Your Productivity By Project Types 110
5.11 Productivity By Business Areas 110
5.12 The Strategic Product Roadmap Lays Out the
Major Development Initiatives 113
5.13 The Development Funnel Leading to a Tunnel 115
5.14 Ranking Product Innovation Projects Using NPV 117
5.15 The Productivity Index Defined 118
5.16 Use the Productivity Index to Rank Your Projects 118
5.17 Determination of Expected Commercial Value
of Project 121
5.18 Best In Class Scoring Model for Product Innovation
Projects — Gate 3 121
5.19 Gates Are a Two Part Decision 124
5.20 At Gates, Look at Impact On the Portfolio 124
5.21 Check Balance and Buckets — Actual Versus
Targeted Resource Allocation 126
5.22 At Portfolio Reviews, Use Many of the Same
Charts to Check for Prioritization, Balance and Alignment . .126
5.23 Look for the Right Prioritization of Active Projects 128
xii | Lean, Rapid and Profitable
5.24 Check for Balance and Risk Profile — Risk Reward
Bubble Diagram 128
6.1 Highly Productive Businesses Practice the 7th
Principle — A Flexible, Adaptable, Scalable and Efficient
Product Innovation Process 134
6.2 The Structure and Content of Stage Gate 136
6.3 Stages in the Stage Gate System 137
6.4 HowStagesWork 138
6.5 An Overview of NexGen Stage Gate 140
6.6 Gates in the Stage Gate Framework 141
6.7 HowGatesWork 141
6.8 First Six LRP Principles Built Into NexGen
Stage Gate 144
6.9 NexGen Stage Gate Is Scalable 148
6.10 Stage Gate for Three Different Types of New
Product Projects 149
6.11 Other Types of Development Projects That
Use Stage Gate 151
6.12 Value Stream Map for the Stage Gate Process 161
6.13 The Seven Principles of Lean, Rapid and
Profitable NPD 164 |
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| id | DE-604.BV021789718 |
| illustrated | Illustrated |
| index_date | 2024-07-02T15:44:10Z |
| indexdate | 2024-07-09T20:44:40Z |
| institution | BVB |
| isbn | 0973282711 1439224609 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015002386 |
| oclc_num | 71002508 |
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| owner | DE-824 DE-473 DE-BY-UBG DE-83 DE-B768 |
| owner_facet | DE-824 DE-473 DE-BY-UBG DE-83 DE-B768 |
| physical | XII, 194 S. Ill., graph. Darst. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Product Development Inst. |
| record_format | marc |
| spelling | Cooper, Robert G. 1943- Verfasser (DE-588)132027690 aut Lean, rapid, and profitable: new product development by Robert G. Cooper and Scott J. Edgett 1. print. [Ancaster, Ontario] Product Development Inst. 2005 XII, 194 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Produits nouveaux - Gestion New products Management Produktentwicklung (DE-588)4139402-1 gnd rswk-swf Risikomanagement (DE-588)4121590-4 gnd rswk-swf Produktentwicklung (DE-588)4139402-1 s Risikomanagement (DE-588)4121590-4 s DE-604 Edgett, Scott J. Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015002386&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Cooper, Robert G. 1943- Edgett, Scott J. Lean, rapid, and profitable: new product development Produits nouveaux - Gestion New products Management Produktentwicklung (DE-588)4139402-1 gnd Risikomanagement (DE-588)4121590-4 gnd |
| subject_GND | (DE-588)4139402-1 (DE-588)4121590-4 |
| title | Lean, rapid, and profitable: new product development |
| title_auth | Lean, rapid, and profitable: new product development |
| title_exact_search | Lean, rapid, and profitable: new product development |
| title_exact_search_txtP | Lean, rapid, and profitable: new product development |
| title_full | Lean, rapid, and profitable: new product development by Robert G. Cooper and Scott J. Edgett |
| title_fullStr | Lean, rapid, and profitable: new product development by Robert G. Cooper and Scott J. Edgett |
| title_full_unstemmed | Lean, rapid, and profitable: new product development by Robert G. Cooper and Scott J. Edgett |
| title_short | Lean, rapid, and profitable: new product development |
| title_sort | lean rapid and profitable new product development |
| topic | Produits nouveaux - Gestion New products Management Produktentwicklung (DE-588)4139402-1 gnd Risikomanagement (DE-588)4121590-4 gnd |
| topic_facet | Produits nouveaux - Gestion New products Management Produktentwicklung Risikomanagement |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015002386&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT cooperrobertg leanrapidandprofitablenewproductdevelopment AT edgettscottj leanrapidandprofitablenewproductdevelopment |