Principles and practice of marketing:
This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Maidenhead
McGraw-Hill
2007
|
| Edition: | 5th ed. |
| Subjects: | |
| Summary: | This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice. |
| Physical Description: | XXXI, 1022 S. Ill., graph. Darst. 1 CD-ROM (12 cm) |
| ISBN: | 0077114159 9780077114152 |
Staff View
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Record in the Search Index
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| edition | 5th ed. |
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| id | DE-604.BV021772854 |
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| index_date | 2024-07-02T15:39:02Z |
| indexdate | 2024-07-09T20:43:44Z |
| institution | BVB |
| isbn | 0077114159 9780077114152 |
| language | English |
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| physical | XXXI, 1022 S. Ill., graph. Darst. 1 CD-ROM (12 cm) |
| publishDate | 2007 |
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| spelling | Jobber, David Verfasser aut Principles and practice of marketing David Jobber 5th ed. Maidenhead McGraw-Hill 2007 XXXI, 1022 S. Ill., graph. Darst. 1 CD-ROM (12 cm) txt rdacontent n rdamedia nc rdacarrier This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice. Concurrentiebeleid gtt Marketing gtt Marketingmix gtt Marketing Marketing Europe Case studies Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Handboeken (vorm) gtt Europa (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Jobber, David Principles and practice of marketing Concurrentiebeleid gtt Marketing gtt Marketingmix gtt Marketing Marketing Europe Case studies Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Principles and practice of marketing |
| title_auth | Principles and practice of marketing |
| title_exact_search | Principles and practice of marketing |
| title_exact_search_txtP | Principles and practice of marketing |
| title_full | Principles and practice of marketing David Jobber |
| title_fullStr | Principles and practice of marketing David Jobber |
| title_full_unstemmed | Principles and practice of marketing David Jobber |
| title_short | Principles and practice of marketing |
| title_sort | principles and practice of marketing |
| topic | Concurrentiebeleid gtt Marketing gtt Marketingmix gtt Marketing Marketing Europe Case studies Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Concurrentiebeleid Marketing Marketingmix Marketing Europe Case studies Marketingmanagement Handboeken (vorm) Europa Fallstudiensammlung |
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