Qualitative marketing research:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London
SAGE
2001
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Table of Contents only Publisher description Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XII, 239 S. graph. Darst. 24 cm |
| ISBN: | 0761963650 0761963669 |
Internformat
MARC
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| 245 | 1 | 0 | |a Qualitative marketing research |c David Carson ... [el al.] |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London |b SAGE |c 2001 | |
| 300 | |a XII, 239 S. |b graph. Darst. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 7 | |a Kwalitatieve methoden |2 gtt | |
| 650 | 7 | |a Marktonderzoek |2 gtt | |
| 650 | 4 | |a Qualitative research | |
| 650 | 4 | |a Marketing research | |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Carson, David |d 1956- |e Sonstige |0 (DE-588)119308746 |4 oth | |
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Datensatz im Suchindex
| _version_ | 1804135639381180416 |
|---|---|
| adam_text | QUALITATIVE MARKETING RESEARCH / CARSON, DAVID : 2001 TABLE OF
CONTENTS / INHALTSVERZEICHNIS ABOUT THE AUTHORS PREFACE
ACKNOWLEDGEMENTS PART I SOCIAL SCIENCE RESEARCH AND MARKETING 1
PHILOSOPHY OF RESEARCH 2 SCOPE OF RESEARCH IN MARKETING 3 DESIGN OF A
RESEARCH PROBLEM 4 ACADEMIC, BUSINESS AND PRACTITIONER RESEARCH PART 11
QUALITATIVE RESEARCH METHODOLOGIES 5 JUSTIFICATION OF A QUALITATIVE
RESEARCH METHODOLOGY 6 IN-DEPTH INTERVIEWING 7 CASE-BASED RESEARCH 8
FOCUS GROUP INTERVIEWING 9 OBSERVATION STUDIES 10 ETHNOGRAPHY AND
GROUNDED THEORY I1 ACTION RESEARCH AND ACTION LEARNING PART ILI
APPLICATIONS AND OUTCOMES OF QUAIITATIVE RESEARCH 12 ORGANIZING,
PROCESSING AND VISUALIZING DATA I WRITING QUALITATIVE RESEARCH REPORTS 4
INTEGRATIVE MULTIPLE MIXES OF METHODOLOGIES IS QUALITATIVE RESEARCH:
FUTURE EVOLUTION. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| adam_txt |
QUALITATIVE MARKETING RESEARCH / CARSON, DAVID : 2001 TABLE OF
CONTENTS / INHALTSVERZEICHNIS ABOUT THE AUTHORS PREFACE
ACKNOWLEDGEMENTS PART I SOCIAL SCIENCE RESEARCH AND MARKETING 1
PHILOSOPHY OF RESEARCH 2 SCOPE OF RESEARCH IN MARKETING 3 DESIGN OF A
RESEARCH PROBLEM 4 ACADEMIC, BUSINESS AND PRACTITIONER RESEARCH PART 11
QUALITATIVE RESEARCH METHODOLOGIES 5 JUSTIFICATION OF A QUALITATIVE
RESEARCH METHODOLOGY 6 IN-DEPTH INTERVIEWING 7 CASE-BASED RESEARCH 8
FOCUS GROUP INTERVIEWING 9 OBSERVATION STUDIES 10 ETHNOGRAPHY AND
GROUNDED THEORY I1 ACTION RESEARCH AND ACTION LEARNING PART ILI
APPLICATIONS AND OUTCOMES OF QUAIITATIVE RESEARCH 12 ORGANIZING,
PROCESSING AND VISUALIZING DATA I WRITING QUALITATIVE RESEARCH REPORTS 4
INTEGRATIVE MULTIPLE MIXES OF METHODOLOGIES IS QUALITATIVE RESEARCH:
FUTURE EVOLUTION. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. |
| any_adam_object | 1 |
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| building | Verbundindex |
| bvnumber | BV021771470 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| classification_tum | WIR 800f |
| ctrlnum | (OCoLC)45736463 (DE-599)BVBBV021771470 |
| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV021771470 |
| illustrated | Illustrated |
| index_date | 2024-07-02T15:38:35Z |
| indexdate | 2024-07-09T20:43:42Z |
| institution | BVB |
| isbn | 0761963650 0761963669 |
| language | English |
| lccn | 2001269608 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014984389 |
| oclc_num | 45736463 |
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| owner | DE-91 DE-BY-TUM DE-1049 DE-11 |
| owner_facet | DE-91 DE-BY-TUM DE-1049 DE-11 |
| physical | XII, 239 S. graph. Darst. 24 cm |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | SAGE |
| record_format | marc |
| spelling | Qualitative marketing research David Carson ... [el al.] 1. publ. London SAGE 2001 XII, 239 S. graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Kwalitatieve methoden gtt Marktonderzoek gtt Qualitative research Marketing research Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marktforschung (DE-588)4037630-8 s Marketing (DE-588)4037589-4 s DE-604 Carson, David 1956- Sonstige (DE-588)119308746 oth http://www.loc.gov/catdir/toc/fy02/2001269608.html Table of Contents only http://www.loc.gov/catdir/enhancements/fy0657/2001269608-d.html Publisher description LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014984389&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Qualitative marketing research Kwalitatieve methoden gtt Marktonderzoek gtt Qualitative research Marketing research Marktforschung (DE-588)4037630-8 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4037589-4 |
| title | Qualitative marketing research |
| title_auth | Qualitative marketing research |
| title_exact_search | Qualitative marketing research |
| title_exact_search_txtP | Qualitative marketing research |
| title_full | Qualitative marketing research David Carson ... [el al.] |
| title_fullStr | Qualitative marketing research David Carson ... [el al.] |
| title_full_unstemmed | Qualitative marketing research David Carson ... [el al.] |
| title_short | Qualitative marketing research |
| title_sort | qualitative marketing research |
| topic | Kwalitatieve methoden gtt Marktonderzoek gtt Qualitative research Marketing research Marktforschung (DE-588)4037630-8 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Kwalitatieve methoden Marktonderzoek Qualitative research Marketing research Marktforschung Marketing |
| url | http://www.loc.gov/catdir/toc/fy02/2001269608.html http://www.loc.gov/catdir/enhancements/fy0657/2001269608-d.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014984389&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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