Customer data integration: reaching a single version of the truth
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J.
Wiley
2006
|
| Subjects: | |
| Online Access: | Table of contents Inhaltsverzeichnis |
| Physical Description: | XXVI, 294 S. |
| ISBN: | 9780471916970 0471916978 |
Staff View
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| adam_text | Contents
Foreword xi
Introduction xvii
Acknowledgment xxv
chapter 1 Executives Flying Blind 1
Slouching toward Customer Focus 1
Management Mandates Customer Intimacy 4
Data Back in the Limelight 8
What We Don t Know Can Hurt Us 17
CDI and CRM: A Rapprochement 28
Manager Do s and Don ts 30
chapter 2 Master Data Management and Customer Data
Integration Defined 33
Delineating the Boundaries of CDI 34
A CDI Taxonomy 46
Components of CDI 55
Manager Do s and Don ts 58
chapter 3 Challenges of Data Integration 61
Data—Always the Bridesmaid 62
Five Mainstay Challenges of Data Integration 71
Manager Do s and Don ts 78
chapter4 Our Data Sucks! : The (Not So Little) Secret
about Bad Data 81
Data Quality: The Movie 82
Bad Data s High Cost 83
Data Quality: Job Number Two 86
VIII CONTENTS
Data Quality and Master Data Management 89
Manager Do s and Don ts 112
chapter 5 Customer Data Integration Is Different: ACDI
Development Framework 115
Not Your Father s Development Methodology 116
Top Down versus Bottom Up 117
A CDI Implementation Framework 130
Change Management for CDI 140
Manager Do s and Don ts 142
chapter 6 Who Owns the Data Anyway?: Data Governance,
Data Management, and Data Stewardship 145
Sturm und Drang of Data Ownership 146
The Truth about Managing Data as an Asset 148
A Case for Data Governance 150
Organizing around Data 156
Challenges of Adoption and Consensus 177
Coming Full Circle: Data Management and CDI 179
Manager Do s and Don ts 180
chapter 7 Making Customer Data Integration Work 183
Responsibilities of a CDI Architecture 183
Data Integration the Old Fashioned Way 184
Data Integration via CDI 187
How It Works: Core Functionality of the CDI Hub 189
Eight Core Functions of Hub Processing 194
Synchronizing the Hub and Source System 200
Integrating Multiple Systems with the CDI Hub 201
Source System Data: Persistent Storage versus
Registry Access 206
The CDI Hub in the IT Architecture 211
Manager Do s and Don ts 217
c h apte r 8 Making the Case for Customer Data Integration 219
Benefits of CDI Investment 220
Building the Business Case 233
Keeping the Saboteurs at Bay 242
Internal Public Relations for CDI 247
Manager Do s and Don ts 250
CONTENTS IX
chapter 9 Bootstrapping Your Customer Data Integration
Initiative 253
Getting CDI Right 254
Building the CDI Team 263
Fierce Conversations: Talking to CDI Vendors 267
Manager Do s and Don ts 269
Glossary 271
Index 285
|
| adam_txt |
Contents
Foreword xi
Introduction xvii
Acknowledgment xxv
chapter 1 Executives Flying Blind 1
Slouching toward Customer Focus 1
Management Mandates Customer Intimacy 4
Data Back in the Limelight 8
What We Don't Know Can Hurt Us 17
CDI and CRM: A Rapprochement 28
Manager Do's and Don'ts 30
chapter 2 Master Data Management and Customer Data
Integration Defined 33
Delineating the Boundaries of CDI 34
A CDI Taxonomy 46
Components of CDI 55
Manager Do's and Don'ts 58
chapter 3 Challenges of Data Integration 61
Data—Always the Bridesmaid 62
Five Mainstay Challenges of Data Integration 71
Manager Do's and Don'ts 78
chapter4 "Our Data Sucks!": The (Not So Little) Secret
about Bad Data 81
Data Quality: The Movie 82
Bad Data's High Cost 83
Data Quality: Job Number Two 86
VIII CONTENTS
Data Quality and Master Data Management 89
Manager Do's and Don'ts 112
chapter 5 Customer Data Integration Is Different: ACDI
Development Framework 115
Not Your Father's Development Methodology 116
Top Down versus Bottom Up 117
A CDI Implementation Framework 130
Change Management for CDI 140
Manager Do's and Don'ts 142
chapter 6 Who Owns the Data Anyway?: Data Governance,
Data Management, and Data Stewardship 145
Sturm und Drang of Data Ownership 146
The Truth about Managing Data as an Asset 148
A Case for Data Governance 150
Organizing around Data 156
Challenges of Adoption and Consensus 177
Coming Full Circle: Data Management and CDI 179
Manager Do's and Don'ts 180
chapter 7 Making Customer Data Integration Work 183
Responsibilities of a CDI Architecture 183
Data Integration the Old Fashioned Way 184
Data Integration via CDI 187
How It Works: Core Functionality of the CDI Hub 189
Eight Core Functions of Hub Processing 194
Synchronizing the Hub and Source System 200
Integrating Multiple Systems with the CDI Hub 201
Source System Data: Persistent Storage versus
Registry Access 206
The CDI Hub in the IT Architecture 211
Manager Do's and Don'ts 217
c h apte r 8 Making the Case for Customer Data Integration 219
Benefits of CDI Investment 220
Building the Business Case 233
Keeping the Saboteurs at Bay 242
Internal Public Relations for CDI 247
Manager Do's and Don'ts 250
CONTENTS IX
chapter 9 Bootstrapping Your Customer Data Integration
Initiative 253
Getting CDI Right 254
Building the CDI Team 263
Fierce Conversations: Talking to CDI Vendors 267
Manager Do's and Don'ts 269
Glossary 271
Index 285 |
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| index_date | 2024-07-02T15:30:49Z |
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| language | English |
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| spelling | Dyché, Jill Verfasser aut Customer data integration reaching a single version of the truth Jill Dyché ; Evan Levy Hoboken, N.J. Wiley 2006 XXVI, 294 S. txt rdacontent n rdamedia nc rdacarrier Datawarehouse gtt Klantgerichtheid gtt Marketing gtt Datenverarbeitung Customer relations Data processing Data warehousing Wirtschaftsinformatik (DE-588)4112736-5 gnd rswk-swf Kundendaten (DE-588)4425089-7 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Kundendaten (DE-588)4425089-7 s DE-604 Wirtschaftsinformatik (DE-588)4112736-5 s Levy, Evan Sonstige oth http://www.loc.gov/catdir/toc/ecip0612/2006013003.html Table of contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014959080&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Dyché, Jill Customer data integration reaching a single version of the truth Datawarehouse gtt Klantgerichtheid gtt Marketing gtt Datenverarbeitung Customer relations Data processing Data warehousing Wirtschaftsinformatik (DE-588)4112736-5 gnd Kundendaten (DE-588)4425089-7 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4112736-5 (DE-588)4425089-7 (DE-588)4061963-1 |
| title | Customer data integration reaching a single version of the truth |
| title_auth | Customer data integration reaching a single version of the truth |
| title_exact_search | Customer data integration reaching a single version of the truth |
| title_exact_search_txtP | Customer data integration reaching a single version of the truth |
| title_full | Customer data integration reaching a single version of the truth Jill Dyché ; Evan Levy |
| title_fullStr | Customer data integration reaching a single version of the truth Jill Dyché ; Evan Levy |
| title_full_unstemmed | Customer data integration reaching a single version of the truth Jill Dyché ; Evan Levy |
| title_short | Customer data integration |
| title_sort | customer data integration reaching a single version of the truth |
| title_sub | reaching a single version of the truth |
| topic | Datawarehouse gtt Klantgerichtheid gtt Marketing gtt Datenverarbeitung Customer relations Data processing Data warehousing Wirtschaftsinformatik (DE-588)4112736-5 gnd Kundendaten (DE-588)4425089-7 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Datawarehouse Klantgerichtheid Marketing Datenverarbeitung Customer relations Data processing Data warehousing Wirtschaftsinformatik Kundendaten Unternehmen |
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