Tourism entrepreneurs:
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Cape Town
Juta
2006
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | VI, 142 S. graph. Darst. |
| ISBN: | 0702171697 |
Staff View
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Record in the Search Index
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|---|---|
| adam_text | CONTENTS
PREFACE v
CHAPTER 1: THE BUSINESS OF TOURISM
1.1 Introduction 1
1.2 The demand for tourism 3
1.3 The supply of tourism 6
1.4 Linking supply and demand 18
1.5 The macro environment 22
1.6 Conclusion 24
1.7 The aim and structure of this book 24
CHAPTER 2: CREATIVITY AND OPPORTUNITY RECOGNITION
2.1 Introduction 26
2.2 Defining creativity 26
2.3 Blocks to creativity 27
2.4 The process of creative thinking 29
2.5 Using creativity in the tourism industry 30
2.6 Idea generation and identification for tourism entrepreneurs 32
2.7 Entrepreneurial opportunities 34
2.8 Intellectual property and products/services 36
2.9 How to establish a sustainable competitive advantage 37
2.10 Practical exercises: How to get those creative juices flowing 38
2.11 Summary 38
2.12 Important websites to explore 39
CHAPTER 3: STARTING YOUR OWN BUSINESS
3.1 Introduction 40
3.2 Reasons for the start up phenomenon 42
3.3 Influences on the start up decision 43
3.4 So you want to start your own business! Now what? 44
3.5 Ten simple rules for a successful start up 45
3.6 Location of the business 47
3.7 The product life cycle 48
3.8 Conclusion 51
3.9 Important numbers to keep and websites to explore 51
CHAPTER 4: THE BUSINESS PLAN
4.1 Introduction 54
4.2 Why is planning needed? 55
4.3 Reasons for drawing up a business plan 55
4.4 The feasibility study 56
4.5 The elements of a business plan 62
4.6 The presentation of a business plan 73
4.7 Why do business plans fail? 73
4.8 Conclusion 73
4.9 Important numbers to keep and websites to explore 74
CHAPTER 5: ASSEMBLING THE RESOURCES
5.1 Legal forms of business 76
5.2 Legal requirements 79
5.3 Human resources 81
5.4 Financial resources and getting money for your business 84
5.5 Technology infrastructure: Hardware and software 88
5.6 Summary and review of key points 91
5.7 Discussion questions 92
5.8 If you need more information...these are helpful websites/online resources 92
CHAPTER 6: MANAGEMENT AND GROWTH OF YOUR NEW VENTURE
6.1 Introduction 95
6.2 Essential management skills for entrepreneurs 96
6.3 Black economic enviroment 100
6.4 Marketing your business 102
6.5 Resource development, managing risk and expansion 105
6.6 Financial control, record keeping and information security 106
6.7 Strategic planning skills: Growing your business 110
6.8 How to keep a new venture afloat 117
6.9 The worst case scenario: Ending your business 11 ?
6.10 Summary and review of key points 118
6.11 Discussion questions 119
CASE STUDIES 120
GLOSSARY 126
LIST OF SOURCES 133
INDEX 135
|
| adam_txt |
CONTENTS
PREFACE v
CHAPTER 1: THE BUSINESS OF TOURISM
1.1 Introduction 1
1.2 The demand for tourism 3
1.3 The supply of tourism 6
1.4 Linking supply and demand 18
1.5 The macro environment 22
1.6 Conclusion 24
1.7 The aim and structure of this book 24
CHAPTER 2: CREATIVITY AND OPPORTUNITY RECOGNITION
2.1 Introduction 26
2.2 Defining creativity 26
2.3 Blocks to creativity 27
2.4 The process of creative thinking 29
2.5 Using creativity in the tourism industry 30
2.6 Idea generation and identification for tourism entrepreneurs 32
2.7 Entrepreneurial opportunities 34
2.8 Intellectual property and products/services 36
2.9 How to establish a sustainable competitive advantage 37
2.10 Practical exercises: How to get those creative juices flowing 38
2.11 Summary 38
2.12 Important websites to explore 39
CHAPTER 3: STARTING YOUR OWN BUSINESS
3.1 Introduction 40
3.2 Reasons for the start up phenomenon 42
3.3 Influences on the start up decision 43
3.4 So you want to start your own business! Now what? 44
3.5 Ten simple rules for a successful start up 45
3.6 Location of the business 47
3.7 The product life cycle 48
3.8 Conclusion 51
3.9 Important numbers to keep and websites to explore 51
CHAPTER 4: THE BUSINESS PLAN
4.1 Introduction 54
4.2 Why is planning needed? 55
4.3 Reasons for drawing up a business plan 55
4.4 The feasibility study 56
4.5 The elements of a business plan 62
4.6 The presentation of a business plan 73
4.7 Why do business plans fail? 73
4.8 Conclusion 73
4.9 Important numbers to keep and websites to explore 74
CHAPTER 5: ASSEMBLING THE RESOURCES
5.1 Legal forms of business 76
5.2 Legal requirements 79
5.3 Human resources 81
5.4 Financial resources and getting money for your business 84
5.5 Technology infrastructure: Hardware and software 88
5.6 Summary and review of key points 91
5.7 Discussion questions 92
5.8 If you need more information.these are helpful websites/online resources 92
CHAPTER 6: MANAGEMENT AND GROWTH OF YOUR NEW VENTURE
6.1 Introduction 95
6.2 Essential management skills for entrepreneurs 96
6.3 Black economic enviroment 100
6.4 Marketing your business 102
6.5 Resource development, managing risk and expansion 105
6.6 Financial control, record keeping and information security 106
6.7 Strategic planning skills: Growing your business 110
6.8 How to keep a new venture afloat 117
6.9 The worst case scenario: Ending your business 11 ?
6.10 Summary and review of key points 118
6.11 Discussion questions 119
CASE STUDIES 120
GLOSSARY 126
LIST OF SOURCES 133
INDEX 135 |
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| id | DE-604.BV021733936 |
| illustrated | Illustrated |
| index_date | 2024-07-02T15:27:19Z |
| indexdate | 2024-07-09T20:42:47Z |
| institution | BVB |
| isbn | 0702171697 |
| language | English |
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| spelling | Tourism entrepreneurs Melodi Botha ; Felicité Fairer-Wessels ; Berendien Lubbe Cape Town Juta 2006 VI, 142 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Entrepreneurship South Africa Small business South Africa Tourism South Africa Unternehmer (DE-588)4061949-7 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf Südafrika (Staat) Südafrika (DE-588)4078012-0 gnd rswk-swf Südafrika (DE-588)4078012-0 g Tourismus (DE-588)4018406-7 s Unternehmer (DE-588)4061949-7 s DE-604 Botha, Melodi Sonstige oth Fairer-Wessels, Felicité Sonstige oth Lubbe, Berendien Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014947409&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Tourism entrepreneurs Entrepreneurship South Africa Small business South Africa Tourism South Africa Unternehmer (DE-588)4061949-7 gnd Tourismus (DE-588)4018406-7 gnd |
| subject_GND | (DE-588)4061949-7 (DE-588)4018406-7 (DE-588)4078012-0 |
| title | Tourism entrepreneurs |
| title_auth | Tourism entrepreneurs |
| title_exact_search | Tourism entrepreneurs |
| title_exact_search_txtP | Tourism entrepreneurs |
| title_full | Tourism entrepreneurs Melodi Botha ; Felicité Fairer-Wessels ; Berendien Lubbe |
| title_fullStr | Tourism entrepreneurs Melodi Botha ; Felicité Fairer-Wessels ; Berendien Lubbe |
| title_full_unstemmed | Tourism entrepreneurs Melodi Botha ; Felicité Fairer-Wessels ; Berendien Lubbe |
| title_short | Tourism entrepreneurs |
| title_sort | tourism entrepreneurs |
| topic | Entrepreneurship South Africa Small business South Africa Tourism South Africa Unternehmer (DE-588)4061949-7 gnd Tourismus (DE-588)4018406-7 gnd |
| topic_facet | Entrepreneurship South Africa Small business South Africa Tourism South Africa Unternehmer Tourismus Südafrika (Staat) Südafrika |
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