Naked conversations: how blogs are changing the way businesses talk with customers
Blogs offer businesses something that has long been lacking in their communication with customers: meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J.
Wiley
2006
|
| Subjects: | |
| Online Access: | Table of contents Inhaltsverzeichnis |
| Summary: | Blogs offer businesses something that has long been lacking in their communication with customers: meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. Blogs are easily linked, allowing information to spread rapidly, and blog readers are active, not passive, participants in the communication. This book uses more than fifty case histories to explain why blogging is an efficient and infinitely more credible method of business communication. It explores how blogging has changed the rules of communication and competition, and gives business owners the tools to launch an effective blogging strategy--and the reasons why they should.--From publisher description. |
| Physical Description: | X, 251 S. |
| ISBN: | 047174719X 9780471747192 |
Staff View
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| 520 | 3 | |a Blogs offer businesses something that has long been lacking in their communication with customers: meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. Blogs are easily linked, allowing information to spread rapidly, and blog readers are active, not passive, participants in the communication. This book uses more than fifty case histories to explain why blogging is an efficient and infinitely more credible method of business communication. It explores how blogging has changed the rules of communication and competition, and gives business owners the tools to launch an effective blogging strategy--and the reasons why they should.--From publisher description. | |
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| 650 | 4 | |a Communication dans l'entreprise | |
| 650 | 4 | |a Internet - Aspect social | |
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Record in the Search Index
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|---|---|
| adam_text | Contents
Foreword xi
Introduction: Of Bloggers and Blacksmiths 1
I What s Happening 7
1 Souls of the Borg 9
2 Everything Never Changes 23
3 Word of Mouth on Steroids 31
4 Direct Access 47
5 Little Companies, Long Reach 63
6 Consultants Who Get It 83
7 Survival of the Publicists 99
8 Blogs and National Cultures 115
9 Thorns in the Roses 133
II Blogging Wrong Right 147
10 Doing It Wrong 149
11 Doing It Right 169
12 How to Not Get Dooced 181
B Blogging in a Crisis 197
HI The Big Picture 209
14 Emerging Technology 211
15 The Conversational Era 227
Acknowledgments 233
Name Index 239
Subject Index 247
|
| adam_txt |
Contents
Foreword xi
Introduction: Of Bloggers and Blacksmiths 1
I What's Happening 7
1 Souls of the Borg 9
2 Everything Never Changes 23
3 Word of Mouth on Steroids 31
4 Direct Access 47
5 Little Companies, Long Reach 63
6 Consultants Who Get It 83
7 Survival of the Publicists 99
8 Blogs and National Cultures 115
9 Thorns in the Roses 133
II Blogging Wrong Right 147
10 Doing It Wrong 149
11 Doing It Right 169
12 How to Not Get Dooced 181
B Blogging in a Crisis 197
HI The Big Picture 209
14 Emerging Technology 211
15 The Conversational Era 227
Acknowledgments 233
Name Index 239
Subject Index 247 |
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| dewey-hundreds | 600 - Technology (Applied sciences) 000 - Computer science, information, general works |
| dewey-ones | 659 - Advertising and public relations 006 - Special computer methods |
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| discipline | Informatik Wirtschaftswissenschaften |
| discipline_str_mv | Informatik Wirtschaftswissenschaften |
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| index_date | 2024-07-02T15:19:43Z |
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| language | English |
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| spelling | Scoble, Robert 1965- Verfasser (DE-588)133035018 aut Naked conversations how blogs are changing the way businesses talk with customers Robert Scoble and Shel Israel Hoboken, N.J. Wiley 2006 X, 251 S. txt rdacontent n rdamedia nc rdacarrier Blogs offer businesses something that has long been lacking in their communication with customers: meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. Blogs are easily linked, allowing information to spread rapidly, and blog readers are active, not passive, participants in the communication. This book uses more than fifty case histories to explain why blogging is an efficient and infinitely more credible method of business communication. It explores how blogging has changed the rules of communication and competition, and gives business owners the tools to launch an effective blogging strategy--and the reasons why they should.--From publisher description. Blogues Communication dans l'entreprise Internet - Aspect social Gesellschaft Blogs Business communication Internet Social aspects Kommunikation (DE-588)4031883-7 gnd rswk-swf Kundenbetreuung (DE-588)4297543-8 gnd rswk-swf Weblog (DE-588)4678688-0 gnd rswk-swf Weblog (DE-588)4678688-0 s Kundenbetreuung (DE-588)4297543-8 s Kommunikation (DE-588)4031883-7 s b DE-604 Israel, Shel 1944- Verfasser (DE-588)133035050 aut http://www.loc.gov/catdir/toc/ecip061/2005027678.html Table of contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014922480&sequence=000008&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Scoble, Robert 1965- Israel, Shel 1944- Naked conversations how blogs are changing the way businesses talk with customers Blogues Communication dans l'entreprise Internet - Aspect social Gesellschaft Blogs Business communication Internet Social aspects Kommunikation (DE-588)4031883-7 gnd Kundenbetreuung (DE-588)4297543-8 gnd Weblog (DE-588)4678688-0 gnd |
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| title | Naked conversations how blogs are changing the way businesses talk with customers |
| title_auth | Naked conversations how blogs are changing the way businesses talk with customers |
| title_exact_search | Naked conversations how blogs are changing the way businesses talk with customers |
| title_exact_search_txtP | Naked conversations how blogs are changing the way businesses talk with customers |
| title_full | Naked conversations how blogs are changing the way businesses talk with customers Robert Scoble and Shel Israel |
| title_fullStr | Naked conversations how blogs are changing the way businesses talk with customers Robert Scoble and Shel Israel |
| title_full_unstemmed | Naked conversations how blogs are changing the way businesses talk with customers Robert Scoble and Shel Israel |
| title_short | Naked conversations |
| title_sort | naked conversations how blogs are changing the way businesses talk with customers |
| title_sub | how blogs are changing the way businesses talk with customers |
| topic | Blogues Communication dans l'entreprise Internet - Aspect social Gesellschaft Blogs Business communication Internet Social aspects Kommunikation (DE-588)4031883-7 gnd Kundenbetreuung (DE-588)4297543-8 gnd Weblog (DE-588)4678688-0 gnd |
| topic_facet | Blogues Communication dans l'entreprise Internet - Aspect social Gesellschaft Blogs Business communication Internet Social aspects Kommunikation Kundenbetreuung Weblog |
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