Multinational corporations' public relations in host countries: an interpretive study of public relations culture
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Singapore [u.a.]
Marshall Cavendish Academic
2005
|
| Series: | Materialising China series
Economics and business studies |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Revision of the author's thesis (Ph. D.)--University of Iowa. Includes bibliographical references (p. 148-162) and index |
| Physical Description: | 164 S. Ill. 23 cm |
| ISBN: | 9812104224 9789812104229 |
Staff View
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| 650 | 4 | |a International business enterprises |x Public relations |z China | |
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Record in the Search Index
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|---|---|
| adam_text | IMAGE 1
XI L
S
MULTIN CORPO PUBLIC R IN HOST
COUNTR AN INTERPRETIV . STUDY OI PUBLIC RELATIONS CULTURE
MATERIALISING CHINA SERIES
~ MARSHALLCAVENDISH UA: I ACADEMIC
IMAGE 2
CONTENTS
ACKNOWLEDGMENTS VII
CHAPTER 1 INTRODUETION
1
CHAPTER 2 UNDERSTANDING THE NEED FOR STUDYING MULTINATIONAL
CORPORATIONS HOST COUNTRY PUBLIE RELATIONS
4
CHAPTER 3 A PUBLIE RELATIONS CULTURE (PRC) PERSPEETIVE TO MULTINATIONAL
CORPORATIONS
44
CHAPTER4 METHODOLOGY
68
CHAPTER 5 PEREEPTIONS OF GOOD PUBLIE RELATIONS IN WBR-CHINA 86
CHAPTER 6 THE PRAETIEE OF PUBLIE RELATIONS IN WBR-CHINA 109
CHAPTER 7 CONCLUSION
133
NOTES 142
REFERENCES 148
INDEX 163
|
| adam_txt |
IMAGE 1
XI L
S
MULTIN CORPO PUBLIC R IN HOST
COUNTR AN INTERPRETIV . STUDY OI PUBLIC RELATIONS CULTURE
MATERIALISING CHINA SERIES
~ MARSHALLCAVENDISH UA:'I ACADEMIC
IMAGE 2
CONTENTS
ACKNOWLEDGMENTS VII
CHAPTER 1 INTRODUETION
1
CHAPTER 2 UNDERSTANDING THE NEED FOR STUDYING MULTINATIONAL
CORPORATIONS' HOST COUNTRY PUBLIE RELATIONS
4
CHAPTER 3 A PUBLIE RELATIONS CULTURE (PRC) PERSPEETIVE TO MULTINATIONAL
CORPORATIONS
44
CHAPTER4 METHODOLOGY
68
CHAPTER 5 PEREEPTIONS OF GOOD PUBLIE RELATIONS IN WBR-CHINA 86
CHAPTER 6 THE PRAETIEE OF PUBLIE RELATIONS IN WBR-CHINA 109
CHAPTER 7 CONCLUSION
133
NOTES 142
REFERENCES 148
INDEX 163 |
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| callnumber-first | H - Social Science |
| callnumber-label | HD59 |
| callnumber-raw | HD59.C6 |
| callnumber-search | HD59.C6 |
| callnumber-sort | HD 259 C6 |
| callnumber-subject | HD - Industries, Land Use, Labor |
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| ctrlnum | (OCoLC)62448192 (DE-599)BVBBV021705552 |
| dewey-full | 659.2890951 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
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| dewey-search | 659.2890951 |
| dewey-sort | 3659.2890951 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
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| geographic | China (DE-588)4009937-4 gnd |
| geographic_facet | China |
| id | DE-604.BV021705552 |
| illustrated | Illustrated |
| index_date | 2024-07-02T15:18:48Z |
| indexdate | 2024-07-09T20:42:06Z |
| institution | BVB |
| isbn | 9812104224 9789812104229 |
| language | English |
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| physical | 164 S. Ill. 23 cm |
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| series2 | Materialising China series Economics and business studies |
| spelling | Liu, Xi Verfasser (DE-588)136385346 aut Multinational corporations' public relations in host countries an interpretive study of public relations culture Xi Liu Singapore [u.a.] Marshall Cavendish Academic 2005 164 S. Ill. 23 cm txt rdacontent n rdamedia nc rdacarrier Materialising China series Economics and business studies Revision of the author's thesis (Ph. D.)--University of Iowa. Includes bibliographical references (p. 148-162) and index Multinationales Unternehmen International business enterprises Public relations China Host countries (Business) Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf China (DE-588)4009937-4 gnd rswk-swf China (DE-588)4009937-4 g Multinationales Unternehmen (DE-588)4075092-9 s Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014919451&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Liu, Xi Multinational corporations' public relations in host countries an interpretive study of public relations culture Multinationales Unternehmen International business enterprises Public relations China Host countries (Business) Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4075092-9 (DE-588)4009937-4 |
| title | Multinational corporations' public relations in host countries an interpretive study of public relations culture |
| title_auth | Multinational corporations' public relations in host countries an interpretive study of public relations culture |
| title_exact_search | Multinational corporations' public relations in host countries an interpretive study of public relations culture |
| title_exact_search_txtP | Multinational corporations' public relations in host countries an interpretive study of public relations culture |
| title_full | Multinational corporations' public relations in host countries an interpretive study of public relations culture Xi Liu |
| title_fullStr | Multinational corporations' public relations in host countries an interpretive study of public relations culture Xi Liu |
| title_full_unstemmed | Multinational corporations' public relations in host countries an interpretive study of public relations culture Xi Liu |
| title_short | Multinational corporations' public relations in host countries |
| title_sort | multinational corporations public relations in host countries an interpretive study of public relations culture |
| title_sub | an interpretive study of public relations culture |
| topic | Multinationales Unternehmen International business enterprises Public relations China Host countries (Business) Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd |
| topic_facet | Multinationales Unternehmen International business enterprises Public relations China Host countries (Business) Öffentlichkeitsarbeit China |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014919451&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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