Advertising myths: the strange half-lives of images and commodities
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Routledge
2004
|
| Edition: | 1. publ. |
| Series: | International library of sociology
|
| Subjects: | |
| Online Access: | Table of contents Publisher description Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references (p. [137]-147) and index |
| Physical Description: | vi, 152 S. Ill. 24 cm |
| ISBN: | 0415281733 0415281741 |
Staff View
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Record in the Search Index
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| adam_text | Titel: Advertising myths
Autor: Cronin, Anne M.
Jahr: 2004
Contents
List of figures vii
Acknowledgements ix
List of abbreviations xi
Introduction 1
1 Images, commodities and compulsions: consumption controversies
of the nineteenth century 9
Commodities, consuming pathologies and the useless object 11
Advertising and the dialectical image 23
Signs of the times? Gender, commodities and modernity 26
2 Advertising as site of contestation: criticisms, controversy and
regulation 33
Regulating culture 34
Instituting beliefs: trade associations and non-governmental
organizations 45
Legislating advertising 48
3 Advertising agencies: commercial reproduction and the
management of belief 57
Advertising effects and agencies self-promotional practices 59
Regulation, promotional rhetoric and commercial practice 64
Controversies and regulation 69
Understanding advertising 73
4 Animating images: advertisements, texts, commodities 79
Text, commodity, pathology 82
Antidotes to advertising and the maladies of representation 97
Commodities, persons and ownership 105
vi Contents
5 Advertising reconsidered 113
Cultures of addiction? Consumption, representation and crisis
rhetoric 117
A politics of synthetics 122
Advertising and taxonomy 127
Notes 134
Bibliography 137
Index 148
Figures
4.1 Absolut vodka advertisement, Absolut obsession
(with permission from V S Vin Sprit AB) 84
4.2 Silk Cut cigarette advertisement (razor blade in ice)
(courtesy of Gallaher Limited) 88
4.3 Silk Cut cigarette advertisement (knives and blades)
(courtesy of Gallaher Limited) 89
4.4 Adbusters spoof advertisement, Absolute silence
(courtesy of Adbusters) 92
4.5 Adbusters spoof advertisement, Marlboro country
(courtesy of Adbusters) 92
4.6 Drum tobacco advertisement, It s in your hands
(courtesy of Imperial Tobacco Limited) 94
4.7 ArtWORKS World Health Organization anti-smoking campaign,
Look at Van Gogh and do not smoke. The healing power of art
(courtesy of the artists, Komar and Melamid, and the World Health
Organization) 101
4.8 ArtWORKS World Health Organization anti-smoking campaign,
Still life (courtesy of the artist, Lisa Milroy, and the World Health
Organization) 103
4.9 ArtWORKS World Health Organization anti-smoking campaign
(smoking boy image) (courtesy of the artist, Wim Delvoye, and
the World Health Organization) 104
5.1 Gucci perfume advertisement, Rush (courtesy of Gucci) 119
5.2 Nike Encyclopedia of Addictions image, Case studies that will
make you cry (courtesy of Nike) 120
5.3 Nike Encyclopedia of Addictions image, I am addicted to things
that are good for me. I am addicted to things that are bad for me
(courtesy of Nike) 121
5.4 Cokane spoof advertisement, How pure are you? Cokane.
100% pure Columbian cocaine (courtesy of the Guardian) 130
|
| adam_txt |
Titel: Advertising myths
Autor: Cronin, Anne M.
Jahr: 2004
Contents
List of figures vii
Acknowledgements ix
List of abbreviations xi
Introduction 1
1 Images, commodities and compulsions: consumption controversies
of the nineteenth century 9
Commodities, consuming pathologies and the useless object 11
Advertising and the dialectical image 23
Signs of the times? Gender, commodities and modernity 26
2 Advertising as site of contestation: criticisms, controversy and
regulation 33
Regulating culture 34
Instituting beliefs: trade associations and non-governmental
organizations 45
Legislating advertising 48
3 Advertising agencies: commercial reproduction and the
management of belief 57
Advertising effects and agencies' self-promotional practices 59
Regulation, promotional rhetoric and commercial practice 64
Controversies and regulation 69
Understanding advertising 73
4 Animating images: advertisements, texts, commodities 79
Text, commodity, pathology 82
Antidotes to advertising and the maladies of representation 97
Commodities, persons and ownership 105
vi Contents
5 Advertising reconsidered 113
Cultures of addiction? Consumption, representation and crisis
rhetoric 117
A politics of synthetics 122
Advertising and taxonomy 127
Notes 134
Bibliography 137
Index 148
Figures
4.1 Absolut vodka advertisement, 'Absolut obsession'
(with permission from V S Vin Sprit AB) 84
4.2 Silk Cut cigarette advertisement (razor blade in ice)
(courtesy of Gallaher Limited) 88
4.3 Silk Cut cigarette advertisement (knives and blades)
(courtesy of Gallaher Limited) 89
4.4 Adbusters spoof advertisement, 'Absolute silence'
(courtesy of Adbusters) 92
4.5 Adbusters spoof advertisement, 'Marlboro country'
(courtesy of Adbusters) 92
4.6 Drum tobacco advertisement, 'It's in your hands'
(courtesy of Imperial Tobacco Limited) 94
4.7 ArtWORKS World Health Organization anti-smoking campaign,
'Look at Van Gogh and do not smoke. The healing power of art'
(courtesy of the artists, Komar and Melamid, and the World Health
Organization) 101
4.8 ArtWORKS World Health Organization anti-smoking campaign,
'Still life' (courtesy of the artist, Lisa Milroy, and the World Health
Organization) 103
4.9 ArtWORKS World Health Organization anti-smoking campaign
(smoking boy image) (courtesy of the artist, Wim Delvoye, and
the World Health Organization) 104
5.1 Gucci perfume advertisement, 'Rush' (courtesy of Gucci) 119
5.2 Nike 'Encyclopedia of Addictions' image, 'Case studies that will
make you cry' (courtesy of Nike) 120
5.3 Nike 'Encyclopedia of Addictions' image, 'I am addicted to things
that are good for me. I am addicted to things that are bad for me'
(courtesy of Nike) 121
5.4 Cokane spoof advertisement, 'How pure are you? Cokane.
100% pure Columbian cocaine' (courtesy of the Guardian) 130 |
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| spelling | Cronin, Anne M. Verfasser aut Advertising myths the strange half-lives of images and commodities Anne M. Cronin 1. publ. London [u.a.] Routledge 2004 vi, 152 S. Ill. 24 cm txt rdacontent n rdamedia nc rdacarrier International library of sociology Includes bibliographical references (p. [137]-147) and index Consommateurs - Comportement Publicité - Aspect social Reclame gtt Sociale aspecten gtt Société de consommation - Aspect social Gesellschaft Advertising Social aspects Consumer behavior Consumption (Economics) Social aspects Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Soziologie (DE-588)4077624-4 gnd rswk-swf Werbung (DE-588)4065541-6 s Verbraucherverhalten (DE-588)4062644-1 s Soziologie (DE-588)4077624-4 s DE-604 http://www.loc.gov/catdir/toc/ecip043/2003010028.html Table of contents http://www.loc.gov/catdir/enhancements/fy0650/2003010028-d.html Publisher description HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014917662&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Cronin, Anne M. Advertising myths the strange half-lives of images and commodities Consommateurs - Comportement Publicité - Aspect social Reclame gtt Sociale aspecten gtt Société de consommation - Aspect social Gesellschaft Advertising Social aspects Consumer behavior Consumption (Economics) Social aspects Verbraucherverhalten (DE-588)4062644-1 gnd Werbung (DE-588)4065541-6 gnd Soziologie (DE-588)4077624-4 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4065541-6 (DE-588)4077624-4 |
| title | Advertising myths the strange half-lives of images and commodities |
| title_auth | Advertising myths the strange half-lives of images and commodities |
| title_exact_search | Advertising myths the strange half-lives of images and commodities |
| title_exact_search_txtP | Advertising myths the strange half-lives of images and commodities |
| title_full | Advertising myths the strange half-lives of images and commodities Anne M. Cronin |
| title_fullStr | Advertising myths the strange half-lives of images and commodities Anne M. Cronin |
| title_full_unstemmed | Advertising myths the strange half-lives of images and commodities Anne M. Cronin |
| title_short | Advertising myths |
| title_sort | advertising myths the strange half lives of images and commodities |
| title_sub | the strange half-lives of images and commodities |
| topic | Consommateurs - Comportement Publicité - Aspect social Reclame gtt Sociale aspecten gtt Société de consommation - Aspect social Gesellschaft Advertising Social aspects Consumer behavior Consumption (Economics) Social aspects Verbraucherverhalten (DE-588)4062644-1 gnd Werbung (DE-588)4065541-6 gnd Soziologie (DE-588)4077624-4 gnd |
| topic_facet | Consommateurs - Comportement Publicité - Aspect social Reclame Sociale aspecten Société de consommation - Aspect social Gesellschaft Advertising Social aspects Consumer behavior Consumption (Economics) Social aspects Verbraucherverhalten Werbung Soziologie |
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