Blunders in international business:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Malden, Mass. [u.a.]
Blackwell
2006
|
| Edition: | 4. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | IX, 182 S. |
| ISBN: | 1405134925 9781405134927 |
Staff View
MARC
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| 100 | 1 | |a Ricks, David A. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Blunders in international business |c David A. Ricks |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a Malden, Mass. [u.a.] |b Blackwell |c 2006 | |
| 300 | |a IX, 182 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Entreprises en difficulté - Cas, Études de | |
| 650 | 4 | |a Entreprises multinationales - Gestion - Cas, Études de | |
| 650 | 7 | |a Faillissement |2 gtt | |
| 650 | 7 | |a Internationale ondernemingen |2 gtt | |
| 650 | 7 | |a Krisenmanagement |2 swd | |
| 650 | 7 | |a Missmanagement |2 swd | |
| 650 | 7 | |a Multinationales Unternehmen |2 swd | |
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a International business enterprises |x Management |v Case studies | |
| 650 | 4 | |a Business failures |v Case studies | |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Fehler |0 (DE-588)4016606-5 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
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Record in the Search Index
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|---|---|
| adam_text | Preface vii
1 lvttroc(M.ctw *v 2
The Role of Culture 3
The Role of Communication 9
Structure 13
2 T T0C(K.CtÜ l V 17
Location/Layout 17
Product 19
Package 28
Color 32
Summary 33
3 Naives 36
Product Names 36
Company Names 46
Summary 47
¦4 Mflrtectlkvg 49
Promotions 51
Pricing 74
Summary 78
5 TVflctslfltuxA. 80
Carelessness 80
Multiple Meanings 91
VI CONTENTS
Idioms 96
Summary 99
e ManAQenuvUb 101
Cultural Differences 104
Poor Personnel Choices 108
Labor Relations 111
Summary 113
J Strategie MflfU*gc*v^*£ 115
Entry Mode 115
Supply Problems 121
Complex Problems 125
Additional Mistakes 129
Summary 135
S Othtr Artus, of lv tr*AtiovMl feusiv^ess 137
Legal 137
Finance 144
Market Research 146
Summary 155
_9 Lässokvs Ltarv^td 157
Adaptation 157
Nationalism 158
Promotion 159
Translation 160
Market Research 166
Conclusion 167
Notes 170
Index of Companies 173
Index of Places 177
Index of Products 181
|
| adam_txt |
Preface vii
1 lvttroc(M.ctw *v 2
The Role of Culture 3
The Role of Communication 9
Structure 13
2 T T0C(K.CtÜ l V 17
Location/Layout 17
Product 19
Package 28
Color 32
Summary 33
3 Naives 36
Product Names 36
Company Names 46
Summary 47
¦4 Mflrtectlkvg 49
Promotions 51
Pricing 74
Summary 78
5 TVflctslfltuxA. 80
Carelessness 80
Multiple Meanings 91
VI CONTENTS
Idioms 96
Summary 99
e ManAQenuvUb 101
Cultural Differences 104
Poor Personnel Choices 108
Labor Relations 111
Summary 113
J Strategie MflfU*gc*v^*£ 115
Entry Mode 115
Supply Problems 121
Complex Problems 125
Additional Mistakes 129
Summary 135
S Othtr Artus, of lv tr*AtiovMl "feusiv^ess 137
Legal 137
Finance 144
Market Research 146
Summary 155
_9 Lässokvs Ltarv^td 157
Adaptation 157
Nationalism 158
Promotion 159
Translation 160
Market Research 166
Conclusion 167
Notes 170
Index of Companies 173
Index of Places 177
Index of Products 181 |
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| callnumber-search | HD62.4 |
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| ctrlnum | (OCoLC)62282757 (DE-599)BVBBV021651350 |
| dewey-full | 658/.049 |
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| dewey-ones | 658 - General management |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| isbn | 1405134925 9781405134927 |
| language | English |
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| publishDate | 2006 |
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| publisher | Blackwell |
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| spelling | Ricks, David A. Verfasser aut Blunders in international business David A. Ricks 4. ed. Malden, Mass. [u.a.] Blackwell 2006 IX, 182 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Entreprises en difficulté - Cas, Études de Entreprises multinationales - Gestion - Cas, Études de Faillissement gtt Internationale ondernemingen gtt Krisenmanagement swd Missmanagement swd Multinationales Unternehmen swd Multinationales Unternehmen International business enterprises Management Case studies Business failures Case studies Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Fehler (DE-588)4016606-5 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Internationales Marketing (DE-588)4125431-4 s Fehler (DE-588)4016606-5 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014866003&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ricks, David A. Blunders in international business Entreprises en difficulté - Cas, Études de Entreprises multinationales - Gestion - Cas, Études de Faillissement gtt Internationale ondernemingen gtt Krisenmanagement swd Missmanagement swd Multinationales Unternehmen swd Multinationales Unternehmen International business enterprises Management Case studies Business failures Case studies Internationales Marketing (DE-588)4125431-4 gnd Fehler (DE-588)4016606-5 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4016606-5 (DE-588)4522595-3 |
| title | Blunders in international business |
| title_auth | Blunders in international business |
| title_exact_search | Blunders in international business |
| title_exact_search_txtP | Blunders in international business |
| title_full | Blunders in international business David A. Ricks |
| title_fullStr | Blunders in international business David A. Ricks |
| title_full_unstemmed | Blunders in international business David A. Ricks |
| title_short | Blunders in international business |
| title_sort | blunders in international business |
| topic | Entreprises en difficulté - Cas, Études de Entreprises multinationales - Gestion - Cas, Études de Faillissement gtt Internationale ondernemingen gtt Krisenmanagement swd Missmanagement swd Multinationales Unternehmen swd Multinationales Unternehmen International business enterprises Management Case studies Business failures Case studies Internationales Marketing (DE-588)4125431-4 gnd Fehler (DE-588)4016606-5 gnd |
| topic_facet | Entreprises en difficulté - Cas, Études de Entreprises multinationales - Gestion - Cas, Études de Faillissement Internationale ondernemingen Krisenmanagement Missmanagement Multinationales Unternehmen International business enterprises Management Case studies Business failures Case studies Internationales Marketing Fehler Fallstudiensammlung |
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